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6

Business

Competitive strengths

44

Worldline

2016 Registration Document

This diagram has been set up using the following definitions:

Issuing transaction processing: Processing of the issuing

payment transaction;

Services to cardholders: Services such as call centre and

VAS services (card blocking, loyalty, card-linked solutions,

coupons etc.) provided for and on behalf of card issuers.

CSM: Clearing and settlement mechanism;

Credit/debit transfers: Processing of SEPA payment services;

restaurants, hospitality, etc.;

Services to merchants: services providing Value in or around

the payment such as loyalty, gift cards, private label cards, or

vertical solutions with specific functions for e.g. taxis,

Acquiring transaction processing: Third party processing on

behalf of direct or indirect merchant acquirers;

Commercial Acquiring: Contracting with the merchant for

the provision of the merchant account and access to the

necessary schemes to enable the acceptance of the

payment method;

and card not present environment;

Acceptance POS/e-commerce: The provision of acceptance

services including the terminals, maintenance etc. and

provision of payment gateways in both the card present

Services to new digital businesses: services to companies

leveraging digital to provide services using payment

(transportation companies (e-Ticketing), government (tax

collection), etc.).

The wide variety of participants in the payment transaction

processing industry and the variations among such participants

in their coverage of sub-markets within this industry make it

difficult to compile specific and reliable market share data. The

following chart summarizes the Company’s estimates with

respect to the competitive positions of certain participants in the

payment transaction processing industry in Europe only.

PAYMENT SERVICE PROVIDER (PSP) RANKING IN

EUROPEANUNION2015 EUROPEANTURNOVER

(IN € MILLION)

Worldline*

NETS

WorldPay (Net)

First DATA

Ingenico*

SIX Payment Services

ConCardis

Global Payments

SIA

Wirecard

B+S

Total Systems

0

500 1,000 1,500

* European turnover excluding payment terminal revenue

Source: Company estimates.

Competitive strengths

6.3

Amajor player in Europe with an expanding footprint in emerging

6.3.1

markets

with a significant global footprint. This scale helps the Group to

drive innovation, be price competitive (thanks to economies of

scale), and attract large multi-national clients looking to

outsource mission critical payment activities or other digital data

processing services. The Group maintains a particularly broad

base of customers across global business lines characterized by

long-standing and diversified relationships. This positioning

provides the Group with a strong platform from which to pursue

both organic and inorganic growth opportunities which are

expected to arise in the sector. The Group’s track record of

electronic transaction providers in terms of revenue across its

three global business lines and, in addition to its strong home

market position in France, it holds market leadership positions in

Belgium, in the Netherlands, in Germany and in Italy. The

Group’s status as one Europe’s leading players is coupled with

its strong and growing presence in emerging markets such as

India, China and certain countries in Latin America, where it

benefits from local growth and knowledge. More generally, the

Group’s scale is reinforced by the strong backing of the Atos

group, itself one of the largest IT services providers in Europe

The Group is one of Europe’s largest payment service and

successful inorganic growth (e.g., acquisition and successful

integration of Banksys in Belgium, successful entry into the

Indian market in 2010 through its acquisition of Infotek and

more recently the acquisition of Equens (The Netherlands,

Germany and Italy) and the strategic alliance with Komercni

banca in the Czech Republic) further underlines its ability to

seize such inorganic growth opportunities and consolidate its

competitive position and scale.

Please refer to Section

5.1.5 for a description of the impacts of

the acquisition of Equens, Paysquare and KB Smartpay.