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6
Business
Strategy
47
Worldline
2016 Registration Document
Capture strong cross-selling opportunities within existing customers
6.4.2
comprehensive positioning across the extended payment value
clients, to whom it may currently provide only a limited range of
chain to broaden and strengthen existing relationships with
array of end-to-end technology solutions across global business
its extensive services portfolio, by seeking to offer them its full
of ACS services in Asia. The Group will continue to increase the
lines. This strategy has already given first results, with the launch
solutions, Omni-Channel Commerce, Cloud ECR, payment
bundling or cross selling of its offers: targeting & marketing
acceptance & acquiring, accounting solutions. Additionally, in
extensive cross-selling opportunities afforded by its
The Group has begun and intends to continue to leverage the
the Atos group’s broad existing customer base.
Atos group to capture cross-selling opportunities deriving from
line with its strategy to enhance its international footprint, the
merchant clients with global operations, services in other
Group seeks to offer its existing customers, particularly its larger
Group currently has operations in those regions. Through its
geographic regions in which they operate, whether or not the
aims, over time, to provide the full range of services that it offers
globally centralized vertical organizational structure, the Group
regions in which it currently operates. The Group also plans to
through all of its global business lines in each of the geographic
leverage its relationship with and continued support from the
Extend international footprint
6.4.3
beyond, with a focus on emerging markets. The Group will seek
jurisdictions over time. In Europe, the Group intends both to
to extend the full breadth of it product offering to all of its
submarkets in which it currently occupies a leadership position,
consolidate its positions within the various payment services
within these countries by leveraging its ability to offer solutions
and to expand the scope of services and products that it offers
across the extended payment value chain.
A key component of the Group’s strategy is the consolidation
European markets in which it has traditionally operated and
and extension of its international presence, both within the
which it currently has a smaller footprint but sees significant
The Group also intends to expand in key regions in Europe in
and Central & Eastern Europe. All the while, the Group seeks to
growth potential, including the Nordics, United Kingdom, Iberia
competitors, particularly in Europe. This competitive advantage
maintain its distinct competitive advantage relative to its global
and compliant technology infrastructure locally, its local
stems from the Group’s ability to access and leverage secure
and the breadth of products and services that it offers across
on-the-ground knowledge of the countries in which it operates,
Ultimately, the Group aims to offer the full range of its services
portfolio in each of the countries in which it currently operates.
the payment value chain, which provides for extensive
business lines and geographic regions. For instance, the Group
cross-selling and expertise sharing opportunities across
more recently, its strategic alliance with Komercni banka (KB
launched its Commercial Acquiring business in Slovakia, and
activities in the Czech Republic. The acquisition of Paysquare
Smartpay) has enabled the Group to launch merchant services
brings the Group a significant presence in Germany in Merchant
reinforces the Group’s market position in the Netherlands,
Services and opportunities to expand further in Poland.
in which it currently operates is equally fundamental to its
The expansion of the Group’s footprint beyond the 22 countries
group’s extensive international footprint, the Group currently
growth strategy. To that end, by, in part, leveraging the Atos
Atos group operates, notably Northern America thanks to
extends its reach to the more than 72 countries in which the
and will seek to take full advantage of this additional reach going
former Xerox ITO business now integrated in the Atos group,
forward.
scale efficiencies
Leverage franchise and brand to attract new customers and optimize
6.4.4
expected to increasingly opt to outsource key functions to third
financial institutions, forced to reassess their cost structures, are
position within the European payments market and full range of
party payment service providers. Given its scale, leadership
Group is ideally positioned to expand its banking customer base
services offered across the extended payment value chain, the
banks.
by capitalizing on the accelerated outsourcing trend among
scale efficiencies, the Group intends to continue to develop its
As part of its strategy to attract new customers and optimize
its customer portfolio. Additionally, as regulatory changes alter
distributor and partner sales networks to drive the expansion of
the mechanics of the payment services industry in Europe,