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6
Business
Strategy
48
Worldline
2016 Registration Document
Furthermore, the Group expects to be well-placed to capture
prospects.
additional business from banks looking to enhance revenue
services to their customers. The Group additionally intends to
streams through the provision of additional value added
increase its competitive position within the payments market.
leverage its scale and leading existing market position to further
brand awareness reinforcement plan, through increased
This move is and will continue to be supported by a strong
positioning campaigns over digital media and social networks,
visibility in the media driven by a strong PR strategy, brand
innovation and co-creation workshops for customers and
Pursue strategic acquisitions
6.4.5
the acquisition of Equens, the Group is ready to capitalize on
of Banksys in Belgium and by the value creation expected from
nevertheless maintaining its attention on organic growth by
such pan-European consolidation opportunities, while
remaining among the industry leaders in innovation.
is at an inflection point and ripe for consolidation. As a payments
The Group believes that the European payment services market
through disciplined acquisitions, as illustrated by its acquisition
market leader with a strong track record of value creation
have the potential to enhance, complement or expand its
and increase its overall scale. To drive value, the Group intends
product offerings, strengthen its value proposition to customers
existing global sales network, technology infrastructure, and
to target businesses that can be efficiently integrated into its
disciplined.
operational delivery model, while remaining financially
In particular, the Group intends to consolidate payment
parties, and extend its reach by entering new geographies,
processing activities across Europe to bring scale benefits to all
strategy, the Group evaluates technologies and businesses that
either through acquisitions or alliances. As part of its acquisition
further proves the Group’s commitment to this strategy,
The equensWorldline integration started in November
2016
bringing also a significantly increased position on non-card
payments to the new group.