53 / 354
6
Business
The Group’s business
53
Worldline
2016 Registration Document
businesses enabling our clients to run the new digital
experience faster whilst optimizing IT investments.
existing services, with real-time capabilities to heterogeneous
Digital Platform is a high-availability platform connecting all
experience. Through API management, Worldline Digital
legacy information system. It is leading the unified customer
existing IT assets. It accelerates the pace of the digital
Platform is highly customizable with minor impacts on the
Private Label Cards & Loyalty
6.5.1.5
Services
Private Label Cards
Repsol, Fuelgenie, Cineworld and Premier Inn.
full range of services necessary to set up a private label card,
certain affiliated sales points. The Group offers merchants the
replacements, online card validation and balance checking,
including card application processing, card issuing and
management, collections and dedicated call center support. The
electronic invoice generation and payment processing, credit
hospitality, leisure and fleet companies in France, the United
Group provides private label card services primarily to oil,
customers for the Group’s private label cards include, Eni,
Kingdom, and Spain and in the oil and gas sector in India. Key
The Group offers retailers and service providers an end-to-end
process of offering private label payment cards, including closed
set of solutions that allow them to outsource some or all of the
loop payment cards that can be used for payment only at
Data
Loyalty Programs, BI (Business Intelligence) &Big
management, sales promotion tools and innovative self-service
The Group offers retailers tailored solutions for loyalty program
across the different stages of the customer journey, before,
kiosks to enhance their relationships with their customers
merchants better target and adapt their offers to evolving
during and after the sales process. These services help
customer expectations, increase the frequency of customer
returns on marketing and promotions through a better
interaction to create new sales opportunities, and improve
understanding of their customers’ needs.
Loyalty programs
managing loyalty programs, the Group manages loyalty cards
With over 20 years of experience in implementing and
Group offers merchants a range of services including:
primarily in France, the Benelux region, Germany and Spain. The
follow-up;
control customer data from enrollment to loyalty activity
Customer database setup, storage and management to
●
flexible tool to generate loyalty rewards and promotional
a loyalty and sales promotion rules engine that provides a
●
coupons;
Analysis and interpretation of customer data to better
●
marketing programs; and
understand customer behavior and expectations and adapt
Marketing support to help design the loyalty program and
●
customer offers.
merchants such as retailers, transport and leisure companies
The Group offers its loyalty program services primarily to large
and petrol companies in France and Spain.
BI (Business Intelligence) & Big Data
Worldline proposes different offers:
reporting/Integration & hosting of BI solutions), its statistical skills
Based on its technical skills (Data cleansing/Ad-hoc analysis and
analysis/Predictive analysis/Fraud detection) and its marketing
(Customer
segmentations
and
clustering/Lifestyle
consumers with attractive offers/Marketing consultancy),
skills (Define high qualified profiles/Target and recruit new
BI On Demand: Set-up and hosting of BI applications
●
leverage by datamining consultancy skills;
Customer Interactive Marketing and Sales Promotion
●
and geolocated offers in real-time based on big data
Services: Omni-channel solution to promote personalized
collected during interaction with their customers, merchants
analysis. Through the analysis of purchasing and other data
and other promotional messages, and thereby enhance
can develop targeted and more effective offers, coupons
customer loyalty;
machine to machine data into valuable and actionable
Connected Data: Creation of new services by transforming
●
information.
Some major retailers like U, Feu Vert, Flunch, Roche and a
offers.
railway company in Scotland and England use the Group’s
Digital Self-Service
operation for its customers, and Worldline has shipped or
refurbished over 300 kiosks in 2016.
process to reduce the amount of time customers spend
satisfaction by speeding up the food-ordering or check-in
“turn-aways” due to frustration at long lines, key benefits to
standing in line. In addition to reducing the number of customer
deploy staff to cover peak check-in times, as well as seamless
merchants include better use of personnel and less need to
offer the potential for revenue enhancement through
integration with back office systems. Digital Self Services also
on-screen advertising revenue. Around 2,000 kiosks are in
systematic integration of upselling opportunities as well as
Worldline’s Digital self-service allow merchant customers in the
restaurant, hotel and travel sectors to increase customer
needs, the Group may also offer other services, such as analysis
delivering tickets to customers. Depending on the merchant’s
the kiosks and manufactures the kiosks at its assembly plant in
of customer data to propose targeted offers. Worldline designs
from partners and other third parties.
the United Kingdom using components sourced internally and
The Group currently offers self-service kiosks principally in the
markets, often in connection with other solutions. The Group
United Kingdom, but is expanding this offering to other key
customizes to their needs using several components including
typically offers customers an end-to-end solution that it
typically hosted on Worldline’s servers. Many of the Group’s
the kiosks themselves and data processing services that are
e-Ticketing clients use its kiosks as one means for selling or