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2015 Best

Practices Study

Agencies

with Revenues

Between

$2,500,000 and

$5,000,000

64

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Note: See page 163 for an explanation of column headings

Expenses

(as % of Net Revenues)

Average

Top 25% Profit Top 25% Growth

COMPENSATION EXPENSES

Payroll: Employee

45.5%

36.1%

45.4%

Payroll: “Non-Employee” - 1099 Producers/Temp Help

2.9%

4.3%

5.0%

Total Payroll

48.4%

40.4%

50.5%

Benefits: Payroll Taxes

3.3%

2.7%

3.0%

Benefits: Retirement

1.6%

1.8%

1.4%

Benefits: Insurance

3.3%

3.0%

2.9%

Benefits: Other

0.2%

0.0%

0.1%

Total Benefits

8.5%

7.5%

7.4%

Total Compensation

56.9%

47.9%

57.9%

SELLING EXPENSES

T&E/Conventions

1.3%

1.2%

1.4%

Auto Expenditures

0.9%

0.6%

0.8%

Auto Depreciation

0.2%

0.3%

0.2%

Total Auto

1.1%

0.9%

1.0%

Advertising/Promotions

1.6%

1.9%

1.6%

Total Selling

4.0%

4.1%

4.0%

OPERATING EXPENSES

Occupancy Expenditures

4.0%

3.5%

3.7%

Occupancy Depreciation/Amortization

0.2%

0.1%

0.0%

Total Occupancy

4.2%

3.6%

3.7%

Office Equipment Expenditures

0.3%

0.2%

0.4%

Office Equipment Depreciation

0.4%

0.3%

0.4%

Total Office Equipment

0.7%

0.5%

0.8%

IT (Information Technology)

2.1%

1.4%

2.0%

IT Depreciation/Amortization

0.2%

0.1%

0.1%

Total IT

2.3%

1.5%

2.1%

Telephone

0.6%

0.6%

0.6%

Postage

0.4%

0.5%

0.3%

Supplies/Printing

1.0%

0.9%

0.9%

Dues/Subscriptions/Contributions

0.8%

0.7%

0.9%

Taxes/Licenses

0.4%

0.5%

0.5%

Insurance

1.4%

1.1%

1.2%

Professional Fees

0.6%

0.5%

0.6%

Bad Debts

0.1%

0.0%

0.1%

Outside Services

0.7%

0.1%

0.9%

Education/Training

0.4%

0.4%

0.3%

Miscellaneous

0.4%

0.5%

0.6%

Total Operating

14.0%

11.4%

13.3%

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