UPM Annual Report 2015
UPM Annual Report 2015
17
18
contents
1
performance
2
growth
3
PORTFOLIO
4
innovation
Changes in sales prices
The biggest factor affecting UPM’s financial results is the sales
price of paper. A change in the volume delivered has less than
half of the effect of the same percentage change in sales prices.
Effect of a 10% change in prices on
operating profit for the year
EURm
Papers in UPM Paper ENA
501
Fine and speciality papers in UPM Paper Asia
97
Label materials
141
Plywood
41
Sawn timber
30
Chemical pulp (net effect)
21
Foreign NET RISK currency flow
EURm
USD
1,010
GBP
600
JPY
230
Others, total
90
Costs, excluding depreciation
%
2015
2014
Delivery of own products
10
10
Wood and fibre
29
31
Energy
9
9
Fillers, coating and chemicals
11
11
Other variable costs
17
14
Personnel expenses
14
15
Other fixed costs
10
10
Total
100
100
Costs totalled EUR 8.8 billion in 2015 (2014: 8.7 billion)
Cost structure
The company’s biggest cost items are the cost of fibre raw
material and personnel expenses.
Exchange rate risk
Changes in exchange rates can have a marked impact on finan-
cial results.
It is the company’s policy to hedge an average of 50% of its
estimated net risk currency cash flow for 12 months ahead.
At the end of 2015, UPM’s estimated net risk currency flow
for the coming 12 months was EUR 1,930 million. The US dollar
represented the biggest exposure, at EUR 1,010 million.
Changing exchange rates can also have indirect effects, such
as change in relative competitiveness between currency regions.
Risk description
Impact
Management
Opportunity
Strategic FOCUS
areas INVOLVED
Global economic cycles
OPERATING ENVIRONMENT
Impacts the demand and sales prices of various UPM products
and main input costs items, as well as currency exchange rates.
UPM’s main earnings sensitivities are presented on next page.
Industry leading balance sheet. Continuous improvement in
competitiveness, resource efficiency and customer offering.
Business portfolio development.
UPM’s strong balance sheet and focus on competitiveness
mitigate risks and may present strategic opportunities
(incl. M&A) in an economic downturn.
Faster than expected decline in
demand for graphic paper
Increased pressure on UPM’s graphic paper deliveries and
sales prices
Continuous improvement in competitiveness. Focus on more
attractive paper end-use segments. Adjust paper production
capacity to profitable customer demand. Business portfolio
development.
UPM’s large paper production platform provides continuous
optimisation opportunities. Reliable supplier of high quality
products and customer service merits customer loyalty. Share
of UPM businesses in declining markets is decreasing.
Overcapacity in some of UPM’s
products due to changes in
demand or supply
Temporarily impacts sales prices and deliveries of the product
in question
Continuous improvement in competitiveness. Disciplined planning
and selection of investments. Business portfolio development.
UPM’s diverse business portfolio, focus on competitiveness and
strong balance sheet mitigate risks and may present strategic
opportunities (incl. M&A) in a cyclical downturn of a business.
Significant moves in currency
exchange rates relevant for UPM
Impacts UPM’s earnings and cash flow directly and competitive-
ness indirectly. UPM’s main currency exposures are presented
on next page.
Continuous hedging of net currency exposure. Hedging the
balance sheet. Continuous improvement in competitiveness.
Disciplined planning and selection of investments. Business
portfolio development.
UPM’s diverse business portfolio and geographical presence,
focus on competitiveness and strong balance sheet mitigate risks
and may present strategic opportunities in changing currency
environment.
International trade barriers, e.g.
antidumping duties
Impacts trade flows and short-term market balances and may
directly or indirectly impact sales prices and deliveries of UPM
products.
Monitoring through international trade associations. Continuous
improvement in competitiveness. Disciplined planning and selection
of investments. Business portfolio development.
UPM’s diverse business portfolio and geographical presence
mitigate risks and may present opportunities for optimisation
in case of trade barriers in some products and locations.
Changes in regulation, subsidies,
taxation, e.g. related to climate
policies
May distort markets, e.g. for energy or wood raw material.
May change relative competitiveness of energy forms.
May create additional competition for wood raw material.
Monitoring for early signals for regulation changes. Communicate
the impacts of such policies on employment and creation of
value-added clearly. Continuous improvement in competitiveness,
materials and energy efficiency. Leading environmental perfor-
mance. Innovation and selected investments in value added
renewable products and energy. Business portfolio development.
May drive market growth for sustainable products and energy.
Resource efficiency, circular economy and renewability are
increasingly important sources of competitive advantage. In
electricity markets, hydropower is an increasingly important and
competitive form of power generation.
Availability and price of major
production inputs like chemicals,
wood and fibre
Increased cost of raw materials and potential production
interruptions. UPM’s cost structure is presented on next page.
Continuously improving resource efficiency. Long-term supply
contracts and relying on alternate suppliers. Selected ownership of
forest land and long-term forest management contracts.
UPM’s continuous improvement in resource efficiency and
circular economy mitigate risks and offer competitive
advantages.
Continuous improvement in
competitiveness
OPERATIONS AND STRATEGY
Weakening relative competitiveness impacts profitability and
increases risks related to the external business environment
(above).
Programmes for savings in variable and fixed costs. Culture and
track record of continuous improvement in productivity and
resource efficiency. Product and service development.
Increasing relative competitiveness improves profitability and
mitigates risks related to the external business environment
(above).
Selection and execution of
investment projects
Material cost overruns. Inopportune timing. Return on
investment does not meet targets
Disciplined selection, planning, project management and
follow-up processes.
Carefully selected and implemented growth projects improve
UPM’s profitability and ROCE. UPM’s financial targets are
presented on page 12.
OL3 nuclear plant start-up
Loss of profit and cost overruns. Inopportune timing.
Return on investment does not meet targets
Ensuring that contractual obligations are met by both parties.
Arbitration proceedings have been initiated by both parties.
The investment provides a competitive, safe and CO
2
emission-
free electricity supply for the long term.
Selection and execution of M&A
Cost of acquisition proves high and/or targets for strategic
fit and integration are not met. Return on investment does not
meet targets.
Disciplined acquisition preparation to ensure the strategic fit,
right valuation and effective integration.
UPM’s strong balance sheet and cash flow enable value-
enhancing M&A when timing and opportunity are right.
Developing and commercialising
innovations and new businesses
Return on investment does not meet targets. Lost opportunity.
Disciplined selection, development and commercialisation processes
for innovations. Collaboration and partnerships in R&D and
commercialisation. Business model development.
Existing products and services redesigned to bring more value.
New value-added products to replace oil-based materials may be
a significant source of value creation and growth for UPM.
Compliance risks; competition law,
anti-corruption, human rights
Damage to reputation. Loss of business. Fines and damages.
May impact the value of the company.
Governance, compliance procedures, Code of Conduct, Supplier
Code, audits, whistleblowing channel, training
Good governance mitigates risks and promotes best practices.
High responsibility standards are a differentiating factor and
create long term value.
Supply chain reputation risks
Damage to reputation. Loss of business. Loss of competitive
position. May impact the value of the company.
Code of Conduct, Supplier Code, supplier audits, certification
Responsible sourcing practices mitigate risks and provide
competitive advantage.
Environmental risks; a leak, spill or
explosion
Damage to reputation. Sanctions. Direct costs to clean up and
repair potential damages to production plant. Loss of
production.
Best available techniques (BAT). Maintenance, internal control
and reports. Certified environmental management systems
(ISO 14001, EMAS).
Industry-leading environmental performance, provides
competitive advantage, including efficiency gains.
Physical damage to the employees
or property
Harm to employees and damage to reputation. Damage to
assets or loss of production.
Occupational health and safety systems. Loss prevention activities
and systems. Emergency and business continuity procedures.
Leading health and safety performance strengthens the brand
as an employer, as well as improving engagement, efficiency
and productivity.
Ability to retain and recruit skilled
personnel
Business planning and execution impaired, affecting long-term
profitability
Competence development. Incentive schemes. Workplace safety.
Acting on employee engagement and management effectiveness.
Engaged high-performing people enable the implementation of
the Biofore strategy, as well as commercial success.
Availability and security of
information systems
Interruptions in critical information systems cause a major
interruption to UPM’s business. Damage to reputation. Loss of
business.
Technical, physical and process improvements to mitigate
availability and security risks.
Sophisticated IT systems enable efficient operations, optimised
performance as well as new customer services and data security.
The operating environment exposes UPM to a number of risks and
opportunities. While executing strategies, UPM and its business
areas, functions and production plants are exposed to a number
of risks and opportunities.
2 1
4 3
2 1
4 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 3
1 3
1 4
1 4
1 4
1
2
2
3
IN BRIEF
STRATEGY
BUSINESSES
GOVERNANCE
STAKEHOLDERS
ACCOUNTS
UPM regards risk management as a systematic and proactive
means to analyse and manage the opportunities and threats
related to its business operations. It also includes careful planning
and evaluation of future projects and the business environment in
order to avoid risks and capture opportunities. The organisation and
governance model of risk management at UPM are described in the
Corporate Governance Statement. The Report of the Board of Directors
(page 79) includes further discussion on risks and risk management.
Risks and opportunities
Read more:
www.upm.com/governance