IN BRIEF
STRATEGY
BUSINESSES
GOVERNANCE
STAKEHOLDERS
ACCOUNTS
Operating profit
*)
EUR 1,163 million
+37%
Share of certified
wood
84%
+1pp
ROE
*)
12.1%
+3.8pp
Earnings per share
*)
EUR 1.75
+50%
Employee
engagement
66%
+3pp
% of employees
completed Code of
Conduct training 90%
+2pp
Operating cash
flow per share
EUR 2.22
–5%
Supplier Code
qualified supplier
spend 79%
+12pp
Gearing
26%
–6pp
Share of ecolabelled
products
77%
+1pp
LTA frequency
3.9
–11%
Improving business
performance is
reflected in increasing
UPM operating
profit. Strong
competitiveness
mitigates risks.
ROE measures
earnings in relation
to the equity.
Engaged, high-
performing people
implement the Biofore
strategy and drive
short and long term
success.
Strong cash flow
enables organic
growth projects,
business
development and
attractive dividends.
A strong balance
sheet mitigates risks
and enables value-
enhancing strategic
actions.
Ensuring a safe working
environment and
safeguarding for
employees and
everyone working for
UPM.
The Code of
Conduct lays the
foundation for
responsible business
operations and
continuous
improvement.
Transparent supplier
requirements form
the basis of
responsible sourcing
throughout the entire
supply chain.
Ecolabels help
customers and
consumers to make
responsible choices
and promote
transparency.
Increasing EPS reflects
earnings to share
holders, following
contributions to other
stakeholders, e.g.
employees, suppliers,
debtors and taxes.
Forest certification is
an excellent tool for
promoting sustainable
forestry.
*)
excluding special items
Financial targets
15
14
13
12
11
4,500
3,600
2,700
1,800
800
0
Net debt and gearing
EURm
Gearing %
■
Net debt
Gearing ratio
Gearing limit
90
72
54
36
18
0
15
14
13
12
11
12
9
6
3
0
■
Operating profit excluding
special items, %
Operating profit excluding
special items
% of sales
15
14
13
12
11
12
9
6
3
0
■
ROE excluding special items, %
Minimum target
ROE compared with target
%
At the business area level, UPM targets top relative performance in their respective markets compared
with key peers. UPMhas also defined long-termEBITDAmargin and ROCE targets for each of its
business areas. In the case of UPMPaper ENA, these long-term targets are instead defined for cash
flowmargin and cash flow return on capital employed.
In UPMEnergy, where the asset base is valued at fair value, the ROCE target is 6%. In the less
capital intensive converting industry, UPMRaflatac, the ROCE target is 18%. Finally, in the process
industry businesses UPMBiorefining, UPMPaper Asia and UPMPlywood, the ROCE target is 10-12%,
or cash return in the case of UPMPaper ENA.
With the current business portfolio, achieving the business area targets simultaneously would
result in a UPMGroup operating profit margin of approximately 10%, and ROCE of approximately 9%.
At the Group level, UPM’s financial targets are based on return on equity and gearing. The return
on equity target is at least five percentage points above the yield of a 10-year risk-free investment such
as the Finnish government’s euro-denominated bonds. At the end of 2015, the minimum target for
return on equity, as defined above, was 5.9%. For 2015, UPM’s return on equity excluding special items
was 12.1%.
The company aims to maintain a strong balance sheet. The maximum limit for gearing ratio is 90%.
At the end of 2015, gearing ratio was 26%.
UPM Annual Report 2015
11
UPM Annual Report 2015
12
UPM is committed to continuous improvement in its financial, social and environmental
performance. This is reflected in its selection of KPIs. The updated responsibility focus
areas, targets and performance indicators are presented on page 36.
20
16
12
8
4
0
20
16
12
8
4
0
20
16
12
8
4
0
20
16
12
8
4
0
20
16
12
8
4
0
20
16
12
8
4
0
Business area returns and long-term targets
ROCE %
*
)
ROCE %
ROCE %
CF/CE %
ROCE %
ROCE %
2013 2014 2015
UPM Energy
2013 2014 2015
UPM Biorefining
2013 2014 2015
UPM Paper Asia
2013 2014 2015
UPM Paper ENA
2013 2014 2015
UPM
Plywood
2013 2014 2015
UPM
Ra atac
*)
shareholdings in UPM Energy valued at fair value
Long-term return target
Key performance indicators
contents