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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

132

2011 Best

Practices Study

Agencies

with Revenues

Over

$25,000,000

Analysis of Agencies with Revenues Over $25,000,000

Average

+25% Profit

+25% Growth

Revenues (as % of Gross Revenue)

Commercial Lines

49.2%

46.6%

44.8%

Bonds

3.2%

2.6%

1.9%

Personal Lines

10.3%

19.4%

20.7%

Value Added Services

2.7%

0.0%

0.5%

Contingent/Bonus

6.2%

4.2%

5.7%

Group Medical

18.9%

14.6%

19.4%

All Other Group

4.2%

2.9%

2.6%

Individual L&H

2.3%

5.5%

0.9%

Bonus/Overrides

1.1%

0.9%

1.0%

Investments

0.8%

1.1%

1.0%

Miscellaneous

1.0%

2.2%

1.6%

Total Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

2.8%

2.6%

1.2%

Net Revenues

97.2%

97.4%

98.8%

Expenses (as % of Net Revenues)

Compensation

64.8%

59.2%

66.3%

Selling

3.5%

3.7%

4.4%

Operating

14.5%

14.4%

16.5%

Administrative

4.2%

0.5%

0.8%

Total Expenses

86.9%

77.7%

87.9%

Pre-Tax Profit

13.1%

22.3%

12.1%

Pro Forma Pre-Tax Profit

1

14.9%

25.3%

13.8%

Operating Pre-Tax Profit

2

4.7%

15.9%

4.4%

EBITDA

3

17.6%

24.5%

13.9%

Pro Forma EBITDA

19.4%

27.6%

15.7%

1

Pre-tax Profits if discretionary expenses are

eliminated and all owners compensated as

employees

2

Pre-tax Profits excluding contingents, bonus

and investment income

3

EBITDA—Earnings Before Interest Taxes

Depreciation and Amortization

Profit/Loss Summary

Profit/Loss

(as % of Net Revenues)

Profitability