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INFORMS Philadelphia – 2015

100

3 - Optimal Online Selection of a Monotone Subsequence:

A Central Limit Theorem

Vinh V. Nguyen, PhD Student, The Fuqua School of Business,

Duke University, 100 Fuqua Drive, Durham, NC, 27708,

United States of America,

vn26@duke.edu

, Alessandro Arlotto,

J. Michael Steele

Consider a sequence of n independent random variables with common

continuous distribution and consider the task of choosing an increasing

subsequence where the observations are revealed sequentially and must be

accepted or rejected when they are first revealed. There is a unique selection

policy that maximizes the expected number of selected observations. We prove a

central limit theorem for this number of optimally selected observations and

characterize its mean and variance for large n.

4 - A Bayesian Decision-theoretic Model of Sequential Clinical Trials

with Delayed Responses

Stephen Chick, Professor, INSEAD, Technology Management

Area, Boulevard de Constance, Fontainebleau, 77300, France,

stephen.chick@insead.edu

, Martin Forster, Paolo Pertile

Clinical trials are necessary for evaluating the benefit of health technologies but

are quite costly, but most analysis do not account for the effect of delayed

observations on optimal trial design. We take a Bayesian sequential learning

approach to the economics of clinical trial design with dynamic programming. We

provide structural results and apply optimal stopping time solutions to data from

recent clinical trials.

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23-Franklin 13, Marriott

Solutions for Large Markov Chains

Sponsor: Applied Probability

Sponsored Session

Chair: Mor Harchol-Balter, Professor, Carnegie Mellon University,

Computer Science Dept., 5000 Forbes Ave., Pittsburgh, PA,

United States of America,

harchol@cs.cmu.edu

1 - Clearing Analysis on Phases: Distribution of Skip-free,

Unidirectional, Quasi-birth-death Processes

Sherwin Doroudi, PhD Candidate, Carnegie Mellon University,

sdoroudi@andrew.cmu.edu

, Mor Harchol-Balter, Brian Fralix

A wide variety of problems in manufacturing, service, and computer systems can

be modeled by infinite repeating quasi-birth-death process (QBD) Markov chains

with infinitely many levels and finitely many phases. Many such chains have

transitions that are skip-free in level and unidirectional in phase. We present the

Clearing Analysis on Phases (CAP) method, which yields the exact limiting

probabilities of the states in such chains as a linear combinations of scalar bases

raised to powers.

2 - M/M/C Queue with Two Priority Classes

Opher Baron, University of Toronto, 105 St. George St, Toronto,

ON, Canada,

opher.baron@rotman.utoronto.ca

, Jianfu Wang,

Alan Scheller-wolf

We provide the first exact analysis of a preemptive M/M/C queue with two

priority classes with different service rates. We introduce a technique to reduce

the 2-dimensionally Infinite Markov Chain (IMC), representing this problem, into

a 1-dimensionally IMC. We derive the law for the number of low-priority jobs.

Numerical examples demonstrate the accuracy of our algorithm and generate

new insights. We demonstrate how our methodology solves other problems.

3 - Product-Form Solutions for a Class of Structured Multi-

Dimensional Markov Processes

Jori Selen, PhD Candidate, Eindhoven University of Technology,

De Zaale, Eindhoven, Netherlands,

j.selen@tue.nl,

Johan Van Leeuwaarden, Ivo Adan

Motivated by queueing systems with heterogeneous parallel servers, we consider

a class of structured multi-dimensional Markov processes whose state space can

be partitioned into two parts: a finite set of boundary states and a structured

multi-dimensional set of states, exactly one dimension of which is infinite. Using

separation of variables, we show that the equilibrium distribution, typically of the

queue length, can be represented as a linear combination of product forms.

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24-Room 401, Marriott

Fashion, Innovation and Technology

Sponsor: Artificial Intelligence

Sponsored Session

Chair: Heng Xu, Associate Professor, Pennsylvania State University,

316H IST Building, University Park, PA, 16802,

United States of America,

hxu@ist.psu.edu

1 - Fashion-Telling: Predicting the Future of Digital Innovations

Ping Wang, Associate Professor, University of Maryland, College

Park, 4105 Hornbake Bldg., College of Information Studies,

College Park, MD, 20742, United States of America,

pwang@umd.edu

The fusion of digital technologies and fashion makes innovation trajectories

notoriously fickle and hard to predict. This study combines organizational ecology

and network theories to conceptualize digital innovation ecosystems and proposes

to use the ecology and structure of these ecosystems to predict the trajectories of

digital technologies. The utility of this approach is illustrated in a case study, with

implications to Information Systems strategy and management articulated.

2 - Making Sense of Materiality: The Case of 3d Printed Fashion

Ning Su, Assistant Professor, Ivey Business School, Western

University, 1255 Western Road, London, ON, N6G 0N1, Canada,

nsu@ivey.uwo.ca

3D printing is increasingly embraced by fashion designers. Due to the nascent and

evolving nature of 3D printing, however, there is significant uncertainty around

its affordances and constraints. Drawing on qualitative data, this exploratory

study shows that fashion designers seek to make sense of this emerging

technology by pursuing a collective design process with multiple stakeholders.

The ongoing interaction among diverse actors gives rise to innovative perceptions,

practices, and products.

3 - Fashion and Text Analytics

Heng Xu, Associate Professor, Pennsylvania State University,

316H IST Building, University Park, PA, 16802,

United States of America,

hxu@ist.psu.edu,

Yilu Zhou

The Fashion Industry is extremely competitive in terms of adapting to fast

evolving fashion trends and consumer demand. Building upon various fashion

theories, we empirically examine fashion designer’s evolution by studying a

variety of data including fashion articles, magazines, blogs, and social media. By

using text analytics, we envision the color, print, and style for upcoming trends

and help retailers to stay on top of the latest fashion.

4 - Mining Social Media and Press Release for Competitive

Intelligence: A Case Study on IBM

Yuan Xue, The George Washington University, 2201 G Street,

NW, Suite 515, Washington, DC, United States of America,

xueyuan@gwmail.gwu.edu

, Subhasish Dasgupta, Yilu Zhou

Competitive intelligence (CI) refers to the study of competitors and competitive

environment in support of decision-making. CI is usually generated by CI

professionals. The recent CI trend is to collect competitor information online. We

believe that social media analysis can help us to identify both direct and indirect

competitors, rank competitors based on their market commonality and learn the

strength and weakness of focal company.

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25-Room 402, Marriott

E-Commerce and Digital Marketing

Sponsor: Information Systems

Sponsored Session

Chair: Dokyun Lee, Carnegie Mellon University,

United States of America,

leedokyun@gmail.com

1 - Measuring Display Advertising Effects on Online Search Behavior

Vilma Todri, PhD Candidate In Information Systems, NYU, 44 W

4th St, KMC Room 8-181, New York, Ne, 10012, United States of

America,

vtodri@stern.nyu.edu

, Anindya Ghose

The increasing availability of individual-level data has raised the standards for

measurability and accountability in online advertising. Using a novel data set with

granular measurements of advertising exposures, we examine a wide range of

consumer behaviors and capture the effectiveness of display advertising across

channels as well as the dynamics of these effects across the purchasing funnel

path of consumers. We discover rich findings with important managerial

implications.

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