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INFORMS Philadelphia – 2015

101

2 - The Value of Fit Information in Online Retail

Antonio Moreno-Garcia, Northwestern University, 2001 Sheridan

Rd, Evanston, Il, 60208, United States of America,

a-morenogarcia@kellogg.northwestern.edu,

Santiago Gallino

We conduct a field experiment to quantify the value of fit information in online

retail.

3 - The Effect of Music Labels on Song Popularity in Electronic

Markets Without Barriers-to-Entry

Marios Kokkodis, Assistant Professor, Boston College,

34 E 10th, New York, NY, 10009, United States of America,

mkokkodi@stern.nyu.edu

In this work we study the effect of music labels on song popularity in electronic

markets without barriers to entry.

4 - The Moderating Effects of Product Attributes and Reviews on

Recommender System Performance

Dokyun Lee, Carnegie Mellon University, United States of

America,

leedokyun@gmail.com,

Kartik Hosanagar

We investigate the moderating effect of several product attributes on the efficacy

of a recommender system for increasing conversion rate via a field experiment on

one of the top North American retailer’s website. Our results provide many

managerial implications on when to utilize recommenders and how

recommenders interact with reviews and product attributes.

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26-Room 403, Marriott

INFORMS Undergraduate Operations Research

Prize II

Cluster: INFORMS Undergraduate Operations Research Prize

Invited Session

Chair: Aurelie Thiele, Lehigh University, 200 W Packer Ave,

Bethlehem, PA, 18015, United States of America,

aut204@lehigh.edu

1 - Piecewise Static Policies for Two-stage Adjustable Robust

Optimization Problems under Uncertainty

Omar El Housni, Industrial Engineering and Operations Research,

Columbia University, 547 Riverside Drive Apt. 1B,

New York, NY, 10027, United States of America,

omar.el-housni@polytechnique.edu

, Vineet Goyal

We consider two-stage adjustable robust linear optimization problems under

uncertain constraints and study the performance of piecewise static policies. We

show that surprisingly there is no piecewise static policy with polynomial number

of pieces with performance significantly better than a static policy in general. We

also present a family of piecewise static policy with exponential pieces that has a

significantly better performance than a static solution and admits a compact MIP

formulation.

2 - Multi-step Bayesian Optimization for One-dimensional

Feasibility Determination

Massey Cashore, University of Waterloo, 200 University Ave

W, Waterloo, On, N2L 3G1, Canada,

masseycashore@gmail.com

,

Peter Frazier

Bayesian optimization methods allocate limited sampling budgets to maximize

expensive-to-evaluate functions. One-step-lookahead policies are often used, but

computing optimal multi-step-lookahead policies remains a challenge. We

consider a specialized Bayesian optimization problem: finding the superlevel set of

an expensive one-dimensional function, with a Markov process prior. We

compute the Bayes-optimal sampling policy efficiently, and characterize the

suboptimality of one-step lookahead.

3 - Alleviating Competitive Imbalances in NFL Schedules:

An Integer Programming Approach

Kyle Cunningham, Northeastern University, Healthcare Systems

Engineering Institute, Boston, MA, United States of America,

cunningham.k@husky.neu.edu

, Murat Kurt, Niraj Pandey,

Mark Karwan

While the NFL uses complex rules in scheduling its games, NFL schedules are not

robust in creating a consistent competitive appeal. We propose a two-stage MILP

approach to reduce competitive disadvantages in schedules arising from various

sources including rest differentials due to bye-weeks and Thursday games, long

streaks of road games, and short-week travel. Our results for the 2012-2015

seasons indicate that our approach can substantially improve NFL schedules in

various fairness metrics.

4 - Robust Multi-Objective Clustering

Andy Zheng, Northwestern University, 1501 Leavenworth,

San Francisco, CA, 94109, United States of America,

azheng92@gmail.com

We propose a multi-objective method that leverages robust optimization for

hierarchical clustering (rMOC). rMOC chooses clusters based on a weighted sum

of data-intrinsic objective functions, determining a threshold that is most robust

to uncertainties in these weights. We compare this method to the reference

methods of $K$-means and Gaussian mixture models. In terms of misassignment

rate, rMOC outperforms both other methods on several benchmark datasets.

5 - Optimal Resource Allocation in Breast Cancer Screening with

Different Risk Groups

Magdalena Romero, Universidad Adolfo Ibañez, Santiago,

Santiago, Chile,

maromero@alumnos.uai.cl

, Qingxia Kong,

Susana Mondschein

This paper investigates how many lives can be saved from breast cancer death

through optimal allocation of limited resources in public health. We build a two-

stage stochastic dynamic programming model to optimally allocate a limited

number of mammograms, among women with different risk levels in breast

cancer, which is applied to the case in Chile. We find that simply through dividing

women into 3 risk groups, we can save 88 lives per 100,000 women, compared to

the current practice in Chile.

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27-Room 404, Marriott

MCDM Methods and Applications

Sponsor: Multiple Criteria Decision Making

Sponsored Session

Chair: Luiz Autran Gomes, Ibmec/RJ. Rio de Janeiro – RJ, Brazil,

autran@ibmecrj.br

1 - Multi-criteria Evaluation of Sustainable Manufacturing

Jian-bo Yang, Professor Of Decision And System Sciences,

Manchester Business School, The University of Manchester,

Manchester, M15 6PB, United Kingdom,

jian-bo.yang@mbs.ac.uk,

Panitas Sureeyatanapas

Sustainable manufacturing becomes increasingly important. The paper explains

how a manufacturer can maintain its business and operations in long term by

combining green manufacturing, corporate social responsibility and green supply

chain. It then focuses on discussing how criteria and indicators for evaluating

progress to sustainable manufacturing can be established. A case study for

evaluating sustainability performance in the sugar manufacturing industry of a

developing country is discussed.

2 - Recent Development and Applications of Evidential Reasoning

Approach for Decision Making

Dong-ling Xu, Professor Of Decision Science And Systems,

Manchester Business School, The University of Manchester,

Manchester, United Kingdom,

ling.xu@mbs.ac.uk

, Jian-bo Yang

We report the recently discovered relationship between Bayesian inference and

the Evidential Reasoning approach for multiple criteria decision making under

uncertainty. It is significant because it opens up new research avenues in many

fields such as the extension of Bayesian inference with imperfect probability

information which may not be fully reliable and the enhancement of evidence

and random set theories. A few applications are reported with a focus on

extracting evidence from big data.

3 - The Primary Aluminum Industry as a Complex Adaptive System

David Olson, Professor, University of Nebraska Lincoln, CBA 256,

Lincoln, NE, 68588-0491, United States of America,

dolson3@unl.edu

Supply chains are critically important elements of global business, involving high

levels of interdependence. Supply chains have been suggested to be complex

adaptive systems. Supply chains usually emerge rather than result from the

purposeful design of a single controlling entity. This paper presents the global

primary aluminum industry viewed from the perspective of complex adaptive

systems. Unintended consequences of actor decisions in this industry in the past

forty years.

4 - MCDM Methods Inspired by Prospect Theory

Luiz Autran Gomes, Ibmec/RJ. Rio de Janeiro – RJ, Brazil,

autran@ibmecrj.br

This paper reviews attempts to develop discrete MCDM methods inspired by

Kahneman and Tversky’s prospect theory. After going through the first steps

making use of linear prospect theory the essentials of the TODIM method and

extensions are presented. The paper closes with outlining how qualitative

methods of MCDM such as DEX or Verbal Decision Analysis can be combined

with TODIM-based methods in order to approach complex decision making

problems.

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