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INFORMS Philadelphia – 2015

107

SC42

42-Room 102B, CC

Joint Session MSOM-Health/HAS: Healthcare

Analytics and Optimization

Sponsor: Manufacturing & Service Oper Mgmt/

Healthcare & HAS Operations

Sponsored Session

Chair: Anahita Khojandi, Assistant Professor, University of Tennessee,

Knoxville, TN, United States of America,

khojandi@utk.edu

1 - Estimating Lipid Management Guidelines’ Risk Value of a Life

Year on Treatment

Murat Kurt, Merck Research Labs, 351 N. Sumneytown Pike,

North Wales, PA, 19454, United States of America,

murat.kurt7@gmail.com,

Niraj Pandey, Mark Karwan

Statins reduce the risk of heart attack and stroke with adverse side effects, but

how to quantify these effects to help physicians make treatment decisions

remains to be an open question. We gauge these adverse effects for patients with

Type 2 diabetes from a central policy maker’s point of view by formulating a

dynamic decision model in which the objective is to minimize the risk of a first

major cardiovascular event where time spent on treatment is penalized by a

perceived risk increase. We seek penalty factors that make published lipid

management guidelines as close as possible to optimal. We present computational

results using clinical data and derive insights.

2 - Predicting No-show Behavior of Patients at a Mental Health Clinic

Fan Wang, University of Arkansas, 4207 Bell Engineering Center,

Fayetteville, AR, United States of America,

fxw005@email.uark.edu

, Shengfan Zhang

Mental health clinics have relatively high no-show rates of patients, which reduce

provider productivity and clinic efficiency. This study presents two approaches for

no-show prediction: a logistic regression model and an artificial neural network.

The models are formulated using multiple factors including visit type, ICD-9

classification, insurance type, lead time to visit, no-show history, month, weekday

and hour. The predictive performances are evaluated based on AUC values.

3 - Optimizing Dynamic Interventions in Sleep Studies

Maryam Zokaeinikoo, Graduate Research Assistant, University of

Tennessee, 1700W. Clinch Ave., Apt. 505, Knoxville, TN, 37916,

United States of America,

mzokaein@vols.utk.edu,

Anahita

Khojandi, Oleg Shylo

We discuss a mathematical framework that takes advantage of the technological

advances in wearable neuro-headsets to provide an objective, reliable,

inexpensive and scalable approach to sleep interventions. This framework is based

on semi-Markov decision models that rely on general signal processing methods

for continuous sleep assessment.

SC43

43-Room 103A, CC

Joint Session RMP/PPSN: Socially Responsible

Revenue Models

Sponsor: Revenue Management and Pricing & PPSN

Sponsored Session

Chair: Ioana Popescu, INSEAD, 1 Ayer Rajah Avenue, 138676,

Singapore, Singapore,

ioana.popescu@insead.edu

1 - Is It Enough? Evidence from a Natural Experiment in India’s

Agricultural Markets

Kamalini Ramdas,

kramdas@london.edu

, Nicos Savva,

Chris Parker

Does access to timely and accurate information provided through ICT applications

have additional impact over and above access to mobile phones, in improving

market efficiency? Using data from the Reuters Market Light text message service

in India that provides daily price information to market participants and a natural

experiment where bulk text messages were banned unexpectedly, we find that

this information reduces crop price dispersion by about 12%, over and above

access to mobile phones.

2 - Certainty Equivalent Planning for Multi-product

Batch Differentiation

Yang Wang, UC Berkeley, IEOR Dept., Berkeley, CA, 48109,

United States of America,

yangwang0803@berkeley.edu

,

Philip Kaminsky, Stefanus Jasin

Motivated by a problem in biopharmaceutical manufacturing, we consider a

discrete time finite horizon inventory problem where several retailers place orders

to meet stochastic demand, and in each period, the sum of order quantities across

retailers must be a multiple of a standard batch size. We propose several easy-to-

implement heuristics using certainty equivalence and derive their performance

bounds analytically.

3 - Bridging the Gap between for Profit and Social

Responsibility Strategies

Enno Siemsen, Associate Professor, University of Minnesota, 321

19th Ave S, Minneapolis, MN, 55455, United States of America,

siems017@umn.edu

, Lisa Jones-christensen,

Sridhar Balasubramanian

This field experiment compares two different for-profit market entry strategies

with a philanthropic strategy in terms of how each influences consumer behavior

in base-of-the-pyramid communities. We analyze reactions to a water purification

product offered at three price points (moderate discount, deep discount, and free)

in rural Malawi.

4 - Revenue Models for Providing Clean Energy at the Bottom

of the Pyramid

Ioana Popescu, INSEAD, 1 Ayer Rajah Avenue, 138676,

Singapore, Singapore,

ioana.popescu@insead.edu,

Bhavani Shanker Uppari, Serguei Netessine

One in every five people does not have access to electricity, relying mostly on

kerosene for light. Solar technologies are healthier and offer greater value, yet

they require significant one-time investments which are not affordable to people

living on $2/day. We develop a consumer behavior model that accounts for

income variability and liquidity constraints specific to bottom of the pyramid

markets, and investigate alternative revenue models, based on a case study in

Rwanda.

SC44

44-Room 103B, CC

Revenue Optimization and Related Methodologies

Sponsor: Revenue Management and Pricing

Sponsored Session

Chair: Michael Katehakis, Professor And Chair, Rutgers University,

100 Rockafeller Road, Room, Piscataway, NJ, 08854,

United States of America,

mnk@rutgers.edu

1 - An Inventory System with Multiple Demand Classes

Min Wang, Assistant Professor, Drexel University, 3220 Market

St, Gerri C. LeBow Hall 740, Philadelphia, PA, 19104,

United States of America,

mw638@drexel.edu

We consider a single-product inventory system with multiple demand classes.

Inventories are replenished using a (R, Q) policy and are rationed among demand

classes according to a threshold policy. We establish structural results for the key

performance measures and develop an efficient algorithm for computing the

policy parameters.

2 - Optimal Pricing for a GI/M/k/N Queue with Several Customer

Types and Holding Costs

Eugene Feinberg, Distinguished Professor, Stony Brook

University, Department of Applied Mathematics & Stat,

Stony Brook, NY, United States of America,

eugene.feinberg@stonybrook.edu

, Fenghsu Yang

This paper deals with optimal pricing for a GI/M/k/N queueing system with

several types of customers. A price for a new arrival depends on the number of

customers in the system. In addition, the system incurs costs caused customer

delays. The holding costs are non-decreasing and convex with respect to the

number of customers in the queue. This paper describes average-reward optimal,

canonical, bias optimal, and Blackwell optimal policies for this pricing problem.

3 - Efficient Markov Models for Dynamic Pricing Problems

Laurens Smit, Leiden University, Niels Bohrweg 2, Leiden,

Netherlands,

laurens@pipe.nl

, Flora Spieksma, Michael Katehakis

We model revenue problems as a two dimensional Markov chain, where the

arrival rate of customers depend on the charged price. We consider processes that

satisfy down entrance state or the restart entrance state classes of quasi skip free

processes. We derive explicit solutions and bounds for the steady state

probabilities of both processes, and show that these methods work fast and

efficiently. In addition we present a procedure to decompose Markov processes

into separate thinned processes.

4 - Models and Problems of Dynamic Pricing in the Multi-armed

Bandit Framework

Wesley Cowan, Rutgers University, 110 Frelinghuysen Rd.,

Piscataway, NJ, United States of America,

c.wes.cowan@gmail.com,

Michael Katehakis

After a brief review of basic issues of dynamic pricing under partial information

on the underlying demand distributions, we provide new models that address

some of these issues. A main contribution is a new model and solutions for

problems that involve unobserved lost sales.

SC44