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INFORMS Philadelphia – 2015

148

3 - Politics as an Impediment to Technology Strategy Implementation

Marc Finkelstein, IE Business School, 52 Lawrence Ave West,

Toronto, ON, M5M1A4, Canada,

marcfinkelstein@gmail.com

Organizations expend significant resources to develop a technology strategy, yet

too often fail to accomplish it. They commonly perceive the failure to stem from a

lack of resources and capabilities, yet exploratory research suggests that

organizational politics are significantly more impactful. Research will outline the

types of political maneuvering exhibited and how it is impactful to the

achievement of the technology strategy.

MA10

10-Room 310, Marriott

Economics of Digital Channels

Sponsor: E-Business

Sponsored Session

Chair: Yi-Chun (Chad) Ho, Assistant Professor, George Washington

University, 2201 G Street NW, Washington, DC, 20052,

United States of America,

chadho@gwu.edu

1 - Loyalty Program: The Dilemma of Shipping Fee

Xue Tan, University of Washington, 4747 30th Ave NE J171,

Seattle, WA, 98105, United States of America,

xuetan@uw.edu

,

Yi-chun (chad) Ho, Yong Tan

Loyalty programs that offer one year of free shipping after consumers prepay a

membership fee has become prevalent in recent years. This paper studies the

mechanism of membership free shipping and compare it with contingent free

shipping which waives the shipping fee when the order size reaches a threshold

in a game theoretical setting. By changing the speed consumers receive their

products, membership free shipping changes the product value.

2 - Help Doesn’t Help: A Partially Ordinal Discrete Choice Model on

Review with Review in Review

Jinyang Zheng, PhD Student, University of Washington,

Mackenzie Hall (MKZ), Room 342, University of Washington,

Seattle, WA, 98105, United States of America,

zhengjy@uw.edu

,

Yong Tan, Guopeng Yin

We investigate the objectivity of content on review platform with review in

review function. By applying a partially ordinal discrete choice model, our

research identifies the social capital maximization behavior when user gives

rating. We find that rating giving distribution is generated by a mixed distribution

of quality driven incentives and expected RIR performance driven incentives,

which indicates a consequence of less objectivity of reviewers and less variety of

the system.

3 - Corporate Information Disclosure: Social Media Vs.

Investor Website

Behnaz Bojd, University of Washington, Seattle WA,

United States of America,

behnaz@uw.edu,

Yong Tan, Qixing Qu

Traditionally, investors’ had access to key information only through the

company’s websites. Nowadays, companies can also use social media platforms

such as Twitter and Facebook, to release information and communicate with the

market and shareholders. In this study we compare the nature of information

disseminated on each channel and estimate their effectiveness on market

behavior.

4 - Incentive Pricing and Quality Screening in Two-sided Markets:

The Case of

Zocdoc.com

Yuan Jin, University of Connecticut, School of Business, OPIM,

2100 Hillside Road Unit 1041, Storrs, CT, 06269,

United States of America,

yuan.jin@business.uconn.edu

Patients and doctors can schedule appointments on an online two-sided market

platform,

ZocDoc.com

. ZocDoc’s profits depend on its doctors’ market quantity,

and this quantity is associated with patients’ market quantity, which is in turn

determined by doctors’ market quantity and quality. In this paper, I study the

effect of pricing in ZocDoc’s case, and conclude that the addition of monetary

incentives for high-quality doctors can improve both profits and overall doctor

quality.

MA11

11-Franklin 1, Marriott

Convexification Techniques in Mixed-Integer

Programming

Sponsor: Optimization/Integer and Discrete Optimization

Sponsored Session

Chair: Sercan Yildiz, PhD Student, Carnegie Mellon University,

5000 Forbes Ave, Pittsburgh, PA, 15213, United States of America,

syildiz@andrew.cmu.edu

1 - Sparce Cuts for Sparse Integer Programs

Qianyi Wang, Georgia Institute of Technology, 755 Ferst Drive,

NW, Atlanta, GA, 30332, United States of America,

crown200x@gmail.com

, Marco Molinaro, Santanu Dey

In this talk, we present an analysis of the quality of sparse cuts for IPs with sparse

formulations. In order to accomplish this analysis, we define a notion of an

induced graph based on the constraint matrix. Then, we are able to relate the

strength of sparse cutting-planes to graph-theoretic parameters of the induced

graph.

2 - Envelopes of Bilinear Functions over Polytopes with Application

to Network Interdiction

Danial Davarnia, University of Florida, 303 Weil Hall,

Gainesville, FL, United States of America,

d.davarnia@ufl.edu

,

Mohit Tawarmalani, Jean-philippe P Richard

We present a convexification technique to obtain, in the space of their defining

variables, a linear description of the convex hull of graphs of bilinear functions

over the Cartesian product of a general polytope and a simplex. We apply this

procedure to study envelopes of various bilinear functions over certain polytopes.

For network interdiction, our procedure yields an improved set of linearization

constraints for bilinear objective terms that is cognizant of paths and cycles in the

network.

3 - Convexification Techniques for Disjunctive Conic Sets

Sercan Yildiz, PhD Student, Carnegie Mellon University, 5000

Forbes Ave, Pittsburgh, PA, 15213, United States of America,

syildiz@andrew.cmu.edu

, Fatma Kilinc Karzan

We study the convex hull of disjunctions applied to a set defined as the

intersection of a cone with an affine subspace. The resulting nonconvex sets are

of fundamental importance in mixed-integer conic programming where they are

used to derive valid inequalities. We identify and study the cases where a single

convex inequality is sufficient to describe the convex hull and where this

inequality can equivalently be expressed in an appropriate conic form.

4 - How to Convexify the Intersection of a Second Order Cone and a

Nonconvex Quadratic

Samuel Burer, Professor, University of Iowa, S346 Pappajohn

Business Building, Iowa City, IA, 52242-1994, United States of

America,

samuel-burer@uiowa.edu,

Fatma Kilinc Karzan

We study how to convexify the intersection of a second-order cone and a

nonconvex quadratic. Under several easy-to-verify conditions, we derive a

simple, computable convex relaxation. Under further conditions, we prove that

this relaxation captures precisely the corresponding convex hull. Our approach

unifies and extends previous results, and we illustrate its applicability and

generality with many examples.

MA13

13-Franklin 3, Marriott

Distributionally Robust Optimization

Sponsor: Optimization/Optimization Under Uncertainty

Sponsored Session

Chair: Karthik Natarajan, Singapore University of Technology and

Design, Singapore, Singapore, 487372, Singapore,

karthik_natarajan@sutd.edu.sg

1 - Robust Optimization using Inconsistent Overlapping Marginals

Anulekha Dhara, Postdoctoral Fellow, Singapore University of

Technology and Design, 8 Somapah Road, Singapore, 487372,

Singapore,

anulekha@sutd.edu.sg

, Karthik Natarajan

In this paper, we consider a robust linear optimisation problem with random

objective coefficients belonging to a Frechet class of distributions with inconsistent

overlapping marginal. For this class of problem the goal is to find the tightest

possible bound on the expected optimal value. To solve this problem we apply the

notion of closest consistent marginal to obtain an approximate upper bound.

MA10