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INFORMS Philadelphia – 2015

153

many have fleeting interests and only generate noise that skew analyses. Thus we

propose an automated and scalable approach to identify top hacker participants in

big online communities. Specifically, we utilize discrete-time duration modeling

with recurrent events for extracting top participating hackers among large hacker

IRC communities.

2 - Semi-supervised Learning for Structured Regression on Partially

Observed Attributed Graphs

Zoran Obradovic, Laura H. Carnell Professor Of Data Analytics;

Director, Center For Data Analytics And Biomedical Informatics;

Professor, Computer And Information Sciences Department;

Professor, Statistics Department, Temple University, 1925 N. 12th

St., 386 SERC, Philadelphia, PA, 19122, United States of America,

zoran.obradovic@temple.edu,

Jelena Stojanovic,

Djordje Gligorijevic, Milos Jovanovic

We propose a structured regression model for temporal applications where a large

fraction of observations is missing. The benefits are demonstrated on precipitation

prediction and on hundreds of evolving graphs with up to 80% labels missing

under various mechanisms. The proposed method and result were published at

SDM 2015 conference proceedings.

3 - From Spot Market to Customized Contract: Role of Reputation on

Market Choice of Crowdsourcing Venders

Xiao Han, Shanghai Jiaotong University, 1954 Huashan Rd,

Shanghai, China,

hanxiao@sjtu.edu.cn,

Pei-yu Chen, Bin Gu,

Pengzhu Zhang

Based on a unique dataset obtained from a large online crowdsourcing platform

with different markets in China, we examine the effect of reputation on vendors’

winning chance and revenues as well as their market choices over time. Our

results show that as venders become more experienced and establish more

successful relationships with buyers, they will move from spot market to

customized contract market, at the same time, they will win more and earn more.

4 - The Heterogeneity of Online Searching and Its Impact on

Stock Returns

Qiang Ye, Harbin Institute of Technology, School of Management,

Harbin, China,

yeqiang@hit.edu.cn,

Xianwei Liu

Internet search frequency on stocks has been widely used to measure investor

attention in recent studies. Researchers found that weekly searching frequency

strongly associated with weekly returns for certain stocks. But we have limited

knowledge about the heterogeneity of Internet searches under different

circumstances and its varying impact on stock market. In this study, we seek to

explore whether searches done on different circumstances guarantee equal

attention.

MA25

25-Room 402, Marriott

Examining the Social Crowd

Sponsor: Information Systems

Sponsored Session

Chair: Gordon Burtch, Assistant Professor, University of Minnesota,

321 19th Ave. S., Minneapolis, MN, 55455, United States of America,

gburtch@umn.edu

1 - Motivating Group Donation: Evidence from a

Large Field Experiment

Tianshu Sun, University of Maryland Smith School of Business,

3330 Van Munching Hall, College Park, MD, 20740-2840,

United States of America,

tianshusun@rhsmith.umd.edu

,

Gordon Gao, Ginger Zhe Jin

Using a randomized field experiment involving 80,000 participants, we study how

mobile messaging can leverage recipients’ social connections to increase blood

donation. We find 1) blood banks can motivate group formation to increase

donation, but only with group reward; 2) group reward works through a sorting

mechanism; 3) participants donate more blood when donating in a group. Our

study provides insights on the optimal design of mobile messaging for charities to

leverage donors’ social network

2 - Field Experiment on the Impact of Recommender Systems on

Sales Volume and Diversity

Dokyun Lee, Carnegie Mellon University, Pittsburgh, PA,

United States of America,

leedokyun@gmail.com,

Kartik Hosanagar

We investigate the impact of collaborative filtering recommender algorithms,

commonly used in e-commerce, on sales volume and diversity. We do this by

running a randomized field experiment with a top retailer in North America. We

show results for sales volume and diversity. We further investigate the genre

cross-purchase behavior to shed insight into mechanism behind diversity shift.

3 - Randomized Experiment(s) Evaluating the Drivers of User

Content Generation

Gordon Burtch, Assistant Professor, University of Minnesota, 321

19th Ave. S., Minneapolis, MN, 55455, United States of America,

gburtch@umn.edu

, Kevin Hong, Ravi Bapna, Vladas Griskevicius

UGC under-provision is a persistent problem in many online communities. We

undertake a set of randomized experiments aimed at understanding the drivers of

increased UGC production, in terms of both quantity and quality. We consider i)

the role of peer feedback on past content (stated approval vs. download), and ii)

incentives to contribution (social vs. monetary).

MA26

26-Room 403, Marriott

2015 INFORMS Special Session for JIPE and IJOR

Cluster: Globalization and International Activities

Invited Session

Chair: Kuo-Hao Chang, National Tsing Hua University, Hsinchu,

Taiwan, China,

chang@mx.nthu.edu.tw

1 - An Activity-Driven Optimization Model for Smart Space

Kuo-Hao Chang, National Tsing Hua University, Hsinchu,

Taiwan, China,

chang@mx.nthu.edu.tw

In this paper, we propose an activity-driven optimization model, followed by the

development of a solution method, to enable the optimal and automatic control

of environmental conditions, including humidity and temperature, so as to

provide people with the most comfortable environment but with the least energy

consumption. A computational study based on instances of realistic size is

conducted at the end to show the viability of the research.

2 - Optimal Arc Restoration Schedules with Resource Constraints for

Recovering Nodes in a Network of Damaged Arcs

I-Lin Wang, Professor, Department of Industrial and Information

Management, National Cheng Kung University, Tainan,

Taiwan, China,

ilinwang@mail.ncku.edu.tw

Consider a network containing some damaged arcs with estimated restoration

time and resource. In order to access all nodes in minimum time, we aim to find

optimal arc restoration schedules that determine the timing and resources

required for restoring some damaged arcs. We will show that special cases of this

problem can be converted to minimum spanning tree, shortest path, and NP-hard

parallel machine scheduling problems. Finally, proposed IP formulations and

solution methods will be discussed.

3 - The Coopetition Game in International Liner Shipping

Dung-Ying Lin, Associate Professor, Department of Transportation

and Communication Management Science, National Cheng Kung

University, Tainan 70101, Taiwan, China,

dylin@mail.ncku.edu.tw

In maritime freight transportation, carriers build a collaborative relationship with

other carriers while competing with each other to optimize their own profits. In

this scenario, a game of coopetition is formed. We formulate a nonlinear mixed-

integer problem to determine the optimal levels of coopetition for a single

company and embed the resulting problem into a general game theoretic

framework. A diagonalization algorithm that incorporates an ascent direction

search technique is developed to effectively evaluate the game. The numerical

results show that carriers choose similar coopetition levels to maximize their

profits, and the coopetition game can reach equilibrium under general conditions.

MA27

27-Room 404, Marriott

Theory and Applications of the Analytic Network

Process

Sponsor: Multiple Criteria Decision Making

Sponsored Session

Chair: Orrin Cooper, University of Memphis, 332 Fogelman, Memphis,

TN, United States of America,

olcooper@memphis.edu

1 - Coherence within the ANP Supermatrix

Orrin Cooper, University of Memphis, 332 Fogelman, Memphis,

TN, United States of America,

olcooper@memphis.edu

, Idil Yavuz

In an ANP network there is both the ability and the need to check for additional

levels of consistency and coherence. A Supermatrix with priority vectors that

were obtained from either perfect or nearly perfect consistent pairwise

comparison can generate suboptimal decisions. Simulations demonstrate the

frequency of these events in general ANP networks. A form of cross validation

within the Supermatrix called linking validation and a Linking Coherency Index

(LCI) is developed and demonstrated.

MA27