Informs 2015

210 / 552

INFORMS Philadelphia – 2015
208
MC08
08-Room 308, Marriott
Empirical Perspectives on Business Model Innovation
Cluster: Business Model Innovation
Invited Session
Chair: Karan Girotra, Associate Professor, INSEAD, Boulevard de
Constance, Fontainebleau, 77300, France,
1 - Chanel Integration, Sales Dispersion, and Inventory Management
Ioannis Stamatopoulos, Doctoral Candidate, Northwestern
University, Kellogg School of Management, 2001 Sheridan,
Evanston, IL, 60208, United States of America,
,
Antonio Moreno-Garcia, Santiago Gallino
Channel integration initiatives are a rapidly increasing trend in retail, creating
uncharted areas in marketing, logistics and inventory management. Using data
from a leading retailer, we analyze the effects of implementing of a “ship-to-store”
functionality, which improves access to SKUs not available in brick-and-mortar
stores, to sales dispersion and inventories.
2 - Bike-share Systems: Accessibility and Availability
Ashish Kabra, INSEAD, Boulevard de Constance, Fontainebleau,
France, , Elena Belavina, Karan Girotra
This paper estimates the effects on ridership of station accessibility and of bike-
availability. Our analysis is based on a structural demand model that considers the
choices of spatially distributed commuters, and it is estimated using high-
frequency system-use data from the bike-share system in Paris. To make the
method computationally tractable, we develop a novel transformation of our
estimation problem: from the time domain to the “station stockout state” domain.
3 - The Role of Surge Pricing: Managing Capacity and Competition
in a Peer-to-peer Service Network
Kaitlin Daniels, The Wharton School, 3730 Walnut Street,
Suite 500, Philadelphia, PA, United States of America,
, Gerard Cachon, Ruben Lobel
We study the incentive design problem of a platform that coordinates a network
of service providers who encounter nontrivial, stochastic opportunity cost when
they offer their services for hire through the service network. In particular, we
examine the role of demand-contingent pricing in determining short and long
term service capacity and measure the efficacy of a heuristic in approximating the
optimal incentive scheme.
MC09
09-Room 309, Marriott
Collaborative Innovation
Sponsor: Technology, Innovation Management & Entrepreneurship
Sponsored Session
Chair: Fabian Sting, Erasmus University Rotterdam, Rotterdam School
of Management, 3000 DR Rotterdam, Netherlands,
1 - The Effect of Environmental Changes on Employee Idea Value
Philipp Cornelius, University College London, UCL School of
Management, Gower Street, London, WC1E 6BT, United
Kingdom, , Bilal Gokpinar,
Fabian Sting
Employee ideas are a valuable starting point to improve operational efficiency.
Manufacturing organizations therefore systematically tap into employee
knowledge and creativity. In this paper we empirically investigate how changes in
task nature and manufacturing environment affect the value created by employee
ideas for the organization.
2 - Managing New Product Development Knowledge Between
Competing Firms
Gulru Ozkan-Seely, Georgia Institute of Technology, 800 W
Peachtree St. NW, Atlanta, GA, United States of America,
, Cheryl Gaimon,
Sriram Venkataraman
We introduce a two period stochastic game on KM for NPD of two competing
firms. First, leader sets price for knowledge transfer (patents); follower decides
how much knowledge to acquire. Next, firms pursue knowledge development
(problem solving). Finally, both firms release new products. Insights include
impact of uncertain market forces.
3 - The Impact of Hospital Information Technology Adoption Process
on Quality of Care
Luv Sharma, PhD Student, The Ohio State University,
650 Fisher, Columbus, OH, 43210, United States of America,
, Aravind Chandrasekaran
This paper looks at the process of adoption of Health Information Technologies
(HIT) for 979 hospitals to identify an ideal implementation strategy. We define
process of adoption in terms of the sequence and intensity of adoption of HITs.
Results demonstrate an ideal sequence whose benefits depend on the intensity of
adoption.
4 - How Communication and Incentives Transform a Strategic Plan
into Action
Jeremy Hutchison-Krupat, Darden UVA, Darden, VA,
A senior manager primarily uses two levers to influence a direct report’s actions:
financial incentives and communication. Financial incentives are explicit and
unambiguous but lack flexibility; communication is flexible but may be
ambiguous. We study a principal who decides whether to add a new initiative
with an uncertain value to the organization’s portfolio. We compare results
between settings of incentives alone, non-strategic communication, and strategic
communication.
MC10
10-Room 310, Marriott
Social Media and E-Commerce
Sponsor: E-Business
Sponsored Session
Chair: Yan Huang, Assistant Professor, Stephen M. Ross School of
Business, University of Michigan, 701 Tappan St. R5322, Ann Arbor,
MI, 48109, United States of America,
1 - Building Reputation through Charitable Giving in Online Social
Networking Environment
Xue Tan, University of Washington, 4747 30th Ave NE J171,
Seattle, WA, 98105, United States of America, ,
Yingda Lu, Yong Tan
When online social network introduces charity service, fundraising can be more
efficient. Unlike in traditional channels, users of online social platform can take
the role of solicitor. This paper empirically examines the motivation of charitable
giving through a leading micro-blogging platform where charity service is
embedded. We employ a quasi-natural experimental setting resulting from
platform design change, and identify different factors in individual donation
decisions.
2 - An Empirical Study of Customer Strategic Switching Behavior in
Multi-channel E-commerce System
Shahryar Doosti, PhD Student, University of Washington, Foster
School of Business, University of Washington, Seattle, WA,
98195, United States of America, , Xi Chen,
Yong Tan
This work uses a dataset from a leading e-retailer which offers multi-channels,
such as TV shopping, websites, smart-phone applications, microblog-channel
store, and call center, to examine how customers strategically select various
methods to purchase. We also analyze how customers learn from their experience
to gain knowledge about products and channel efficiency. We further run policy
simulations to make suggestions for the retailer to improve its operational
efficiency.
3 - Impact of Firm Social Media Engagement on Sales Revenue:
Evidence from Taobao
Fei Wan, Peking University, Beijing, China,
Yong Tan, Fei Ren
In this paper, we study the impact of marketer generated content on sales
revenue. We collect data from and its microblogging platform WeiTao.
Using Propensity Score Matching and Difference-in-Differences, we find that
MGC significantly promotes sales. Firms selling low-involvement products benefit
more from MGC efforts, compared to those selling high-involvement products.
Our findings suggest that MGC plays an important role in firm marketing
activities.
MC08