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INFORMS Philadelphia – 2015

279

TA63

63-Room 112B, CC

KINFORMS Sponsored Session

Sponsor: KINFORMS

Sponsored Session

Chair: Chang Won Lee, Corresponding Author, Hanyang University,

School of Business, Seoul, 133-791, Korea, Republic of,

leecw@hanyang.ac.kr

1 - Study on the Supply Chain Management Critical Success

Factors (csf)

Chang Won Lee, Corresponding Author, Hanyang University,

School of Business, Seoul, 133-791, Korea, Republic of,

leecw@hanyang.ac.kr

, Gary Gaukler

For many companies, managing their supply chain has become increasingly

central to their business success. Thus, it is crucial to investigate and identify

appropriate supply chain practices for today’s business environment. We call these

practices, the Critical Success Factors (CSF) for supply chain management (SCM).

Appropriate measures are developed and tested with a questionnaire survey. The

results of the empirical analysis confirm that SCM-CSF can be conceptualized.

2 - Retailer’s Optimal Sourcing Strategy under Consumer Stockpiling:

A Risk Management Approach

Jiho Yoon, Michigan State University, N468 North Business

Complex, Michigan State University, East Lansing, MI, 48824-

1121, United States of America,

yoon@broad.msu.edu,

Ram Narasimhan, Myungkyo Kim

We study a retailer’s sourcing strategy under consumers’ stockpiling behavior and

the factors associated with the selection of an optimal strategy in multi-tier supply

chains in the presence of supply disruption risk. Stockpiling behavior occurs

when consumers attempt to mitigate the negative impact of a supply shortage.

Our analysis shows that optimal sourcing strategy is highly dependent on multiple

factors.

3 - Relationships in Servitization, Satisfaction and Intention to Reuse:

Customers’ Perspective

Sang Hyung Ahn, Professor, Seoul National University, Graduate

School of Business, Seoul, Korea, Republic of,

shahn@snu.ac.kr

,

Chang Won Lee

This study presents to find out a relationship among characteristics of

servitization, satisfaction and intention to reuse in terms of customers’

perspective. The results were examined to identify significant factors affecting

servitization, satisfaction and intention to reuse. The study provides decision-

makers with more accurate information to develop appropriate servitization

practices in terms of customers perspective.

4 - Industrialization, Productivity and the Shift to Services

and Information

Hosun Rhim, Professor Of Logistics, Service, And Operations

Management, Korea University Business School, Anam-dong,

Seongbuk-gu, 136-701, Seoul, Korea, Republic of,

hrhim@korea.ac.kr

, Uday Karmarkar, Kihoon Kim

The traditional explanation for the shift to services was the steady growth of

manufacturing productivity. But this does not explain the initial growth in

manufacturing, or that of information intensive services relative to physical

services. The authors adduce a second factor that explains both trends: the

relative maturity of a market.

TA64

64-Room 113A, CC

The Journey to Organizational Decision Quality (ODQ)

Sponsor: Decision Analysis

Sponsored Session

Chair: Carl Spetzler, CEO, Strategic Decisions Group, 745 Emerson

Street, Palo Alto, CA, 94301, United States of America,

cspetzler@sdg.com

1 - Progress in the Adoption of ODQ (Organizational Decision Quality)

Carl Spetzler, CEO, Strategic Decisions Group, 745 Emerson

Street, Palo Alto, CA, 94301, United States of America,

cspetzler@sdg.com

To set the stage for the following speakers, this session will provide a quick review

of ODQ, the ODQ maturity curve, and the progress that companies are making on

the journey to ODQ. After the following speakers, we will have a panel discussion

on the challenges faced by champions on the journey to ODQ and how they are

best met.

2 - Lessons Learned Deploying ODG

Larry Neal, Independent, 3667 Cantelow Rd, Vacaville, CA,

95688, United States of America,

lnealjr@wildblue.net

,

Frank Koch

A panel of seasoned practitioners will discuss the lessons learned in deploying the

concepts of Decision Quality throughout their organization, or ODQ. After brief

opening remarks, the panel will discuss the learnings both positive and negative,

of their experiences. The focus of this session is to help other institutions follow

suit and raise the bar on their organization decision making practices. Attendees

will come away with readily usable insights and tips for their own use.

3 - Applying Decision Analysis at Pfizer – Lessons Learned from

the Field

Rodger Thompson, Sr. Director/team Leader, Pfizer, Inc., 500

Arcola Road, Collegeville, PA, 19426, United States of America,

rodger.thompson@pfizer.com

This presentation will discuss the journey that the Portfolio and Decision Analysis

(PDA) group at Pfizer has undertaken to bring decision excellence to the Pfizer

organization. The discussion will focus on lessons learned on adapting the Dialog

Decision Process to Pfizer to enable integration of the six components of decision

quality.

TA65

65-Room 113B, CC

Recent Findings and Experiences in

Probability Elicitation

Sponsor: Decision Analysis

Sponsored Session

Chair: Saurabh Bansal, Assistant Professor, Penn State Univrsity, 405

Business Building, University Park, PA, 16802, United States of

America,

sub32@psu.edu

1 - Indirect Elicitation of Subjective Probabilities through

Pair-Wise Comparisons

David Budescu, Professor, Fordham University, 441 E Fordham

Road, 220 Dealy Hall, Bronx, NY, 10458, United States of

America,

budescu@fordham.edu

, Han Hui Por

We test a new method for eliciting subjective probabilities. Judges compare pairs

of possible outcomes and identify which of the two is more likely, and by how

much. These judgments generate a matrix from which the target probabilities are

estimated by the geometric means. We compared the quality of our estimates

with traditional direct estimates and show that they were significantly more

accurate, suggesting that the new approach is a good candidate for replacing

standard elicitation methods.

2 - Eliciting and Modeling Continuous Forecasts

Joe Tidwell, University of Maryland, Biology/Psychology

Building, College Park, United States of America,

jtidwell@umd.edu

Accurate forecasting models for continuous outcomes offer many benefits,

including eliminating most close-call counterfactuals, better information about

tail risks, and the ability to obtain forecasts for any value across the range of

possible outcomes. In a series of experiments, we evaluate various methods for

eliciting small sets of judgments from individual forecasters regarding real-world

events and then aggregating these judgments over forecasters into continuous

forecast models.

3 - Estimating Continuous Distributions by Quantifying Errors in

Probability Judgments for Fixed Values

Asa Palley, Duke University, The Fuqua School of Business, 100

Fuqua Drive, Box 90120, Durham, NC, 27708, United States of

America,

asa.palley@duke.edu,

Saurabh Bansal

In many managerial decision problems, the distribution for a continuous random

variable must be obtained from expert judgments. Using a scale-free model of

judgmental errors, we present a method for estimating distribution parameters

through linear combinations of the judgments provided, where the weights are

explicit functions of the expert’s errors. Finally, we demonstrate the application

and benefits of our approach using data collected in an experimental study.

4 - A Turning Point Model Based on Exponential Smoothing

Xiaojia Guo, University College London, Dept. of Managment and

Innovation, Gower Street, London, WC1E 6BT, United Kingdom,

x.guo.11@ucl.ac.uk

, Casey Lichtendahl, Yael Grushka-Cockayne

We propose a turning point model that extends the damped multiplicative trend

exponential smoothing model. Our model offers the ability to dynamically update

the local level and the growth trend, and ultimately to predict the turning point.

This dynamic turning point model can be contrasted with non-dynamic models

that are popular in the literature, such as the Bass diffusion model. We fit the

model to several well-studied time series and examine the model’s performance.

TA65