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INFORMS Philadelphia – 2015

283

4 - Assessing the Impact of Product and Service Quality on

Consumer Returns: A Data Analytics Study

Necati Ertekin,Texas A&M University, Mays Business School,

College Station TX 77840, United States of America,

nertekin@mays.tamu.edu

, Gregory Heim, Michale Ketzenberg

We contribute to the understanding of consumer return behavior by examining

the association between in-store customer experience during a purchase and a

subsequent return. We demonstrate that retail efforts such as increasing salesper-

son competence and improving store environment that are so long believed to

prevent returns may indeed induce returns.

TA76

76-Room 204C, CC

Advances in Simulation-based Optimization I

Sponsor: Simulation

Sponsored Session

Chair: Jie Xu, George Mason University, 4400 University Dr., MS 4A6,

Engr Bldg, Rm 2100, Fairfax, VA, 22030, United States of America,

jxu13@gmu.edu

1 - Estimating the Probability of Convexity of a Function Observed

with Noise

Nanjing Jian, PhD Student, Operations Research and Information

Engineering, 288 Rhodes Hall, Cornell University, Ithaca, NY,

14850, United States of America,

nj227@cornell.edu,

Shane Henderson

Given estimates of the values of a function observed with noise from simulation

on a finite set of points, we wish to sequentially estimate the probability that the

function is convex. By updating a Bayesian posterior on the function values, we

iteratively estimate the posterior probability of convexity by solving certain linear

programs in a Monte Carlo simulation. We discuss a variety of variance reduction

methods for the estimation and the linear programs associated with each.

2 - Adaptive Sampling Trust Region Optimization

Sara Shashaani, Associate Professor, Department of Statistics,

Purdue University, 250 N University Street, West Lafayette, IN,

47907, United States of America,

pasupath@purdue.edu

,

Raghu Pasupathy

We develop derivative free algorithms for optimization contexts where the

objective function is observable only through a stochastic simulation. The

algorithms we develop follow the trust-region framework where a local model is

constructed, used, and updated as the iterates evolve through the search space.

We incorporate adaptive sampling to keep the variance and the squared bias of

the local model in lock step, in a bid to ensure optimal convergence rates.

3 - Parallel Empirical Stochastic Branch & Bound

Sajjad Taghiye, George Mason University, 4400 University Dr.,

MS 4A6, Engr Bldg, Rm 2100, Fairfax, VA, 22030,

United States of America,

staghiy2@gmu.edu

, Jie Xu

To efficiently solve problems with time-consuming high-fidelity simulations, we

develop a new parallel algorithm known as parallel empirical stochastic branch &

bound (PESBB) to exploit the power of high performance computing. We will

discuss synchronous and asynchronous versions of PESBB and present initial

numerical results to demonstrate the scalability of PESBB.

4 - Finding the Best using Multivariate Brownian Motion

Seong-hee Kim, Professor, Georgia Institute of Technology,

755 Ferst Dr NW, Atlanta, GA, 30332, United States of America,

skim@isye.gatech.edu,

Ton Dieker, Seunghan Lee

We present a new fully sequential procedure based on multivariate Brownian

motion when variances are known but unequal. The procedure uses an ellipsoid

as a continuation region, and a system with the worst sample mean is eliminated

whenever the procedure’s statistic exits the ellipsoid. The size of the ellipsoid

changes as the number of survivors decreases. Experimental results are provided

for both equal and unequal variances.

TA77

77-Room 300, CC

Green Supply Chain Management

Contributed Session

Chair: Vinay Gonela, Assistant Professor Of Management, Southwest

Minnesota State University, CH 214, 1501 State Street, Marshall, MN,

56258, United States of America,

vinay.gonela@smsu.edu

1 - The Impact of Contracts on Environmental Innovation in a

Supply Chain

Seyoun Jung, PhD Student, KAIST (Korea Advanced Institute of

Science and Technology), 85 Hoegiro, Dongdaemun-gu, Seoul,

Korea, Republic of,

ssebea@business.kaist.ac.kr

, Bosung Kim,

Kun Soo Park

We examine the impact of contracts between a supplier and a manufacturer on

the supplier’s environmental innovation. We calculate and compare the

equilibrium outcomes under three types of contract such as wholesale-price,

revenue-sharing, and quality-dependent contracts.

2 - Producer-dominated Green Supply Chain Collaboration under

Trade-in Programs

Chih-Tien Chiu, Doctoral Student, National Taiwan University,

No.1,Sec. 4, Roosevelt Rd., Taipei, 10617, Taiwan - ROC,

d03741001@ntu.edu.tw,

Mu-chen Chen, Jiuh-biing Sheu

This paper aims to address new-product/used-product pricing in a green logistics.

We adopt the dynamic programming approach integrated with the logit model to

formulate the n-period trade-in pricing-logistics problem, where the logit model is

utilized for trade-in service channels choice. Data collected via stated preference

experiments are used for the parameter estimation of the logit model, followed by

conducting quantitative analyses to provide important findings and managerial

insights.

3 - Metrics for Sustainable Operations: Current State and

Path to Improvement

Remi Charpin, Clemson University, 100 Sirrine Hall, Clemson,

United States of America,

rcharpi@g.clemson.edu,

Aleda Roth

From an operations and supply chain management lens, we examine

sustainability metrics currently being reported by firms. We propose that certain

metrics are ‘attractors,’ as they are apt to lead the business towards sustainability,

whereas others are deemed to be ‘detractors’ that are likely to be used for

‘greenwashing.’

4 - Stochastic Optimization of Sustainable Industrial Symbiosis

Based Hybrid Generation Bioethanol Supply Chain

Vinay Gonela, Assistant Professor Of Management, Southwest

Minnesota State University, CH 214, 1501 State Street, Marshall,

MN, 56258, United States of America,

vinay.gonela@smsu.edu

,

Atif Osmani, Jun Zhang, Joseph Szmerekovsky

This paper focuses on designing a new industrial symbiosis based hybrid

generation bioethanol supply chain (ISHGBSC). A SMILP model is proposed to

design the optimal ISHGBSC under different sustainability standards. The result

provides guidelines for policy makers to determine the appropriate standard to

use under different sustainable concerns. In addition, it provides investors a

guideline to invest in different technologies under different sustainability

standards.

TA78

78-Room 301, CC

Big Data and Energy

Contributed Session

Chair: Feng Gao, SGRI North America, 5451 Great America Parkway,

Santa Clara, CA, 95054, United States of America,

feng.gao@sgrina.com

1 - Resilient Power System State Estimation using

Compressive Sensing

Hanif Livani, Assistant Professor, University of Nevada Reno,

Electrical & Computer Engineering, MC 0111, 1185 Perry St, /

Room 302, Reno, NV, 89557, United States of America,

hlivani@unr.edu

Phasor Measurement Units (PMU) have become widely used for power system

monitoring and control. However, they are not installed on all the buses in a

network. Therefore, PMU-only state estimation encounters problems arising from

a limited number of installed PMUs and probable data losses as the results of

congestion or disconnection in

communications.In

this study, we propose power

system state estimation using Compressive Sensing (CS) algorithm which is

resilient to loss of data.

TA78