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INFORMS Philadelphia – 2015

286

2 - Toward Effective Information Diffusion on Social Media Platforms:

An Analysis of Dyadic Relationship

Jing Peng, The Wharton School, University of Pennsylvania, 3730

Walnut Street Suite 500, Philadelphia, PA, 19104, United States

of America,

jingpeng@wharton.upenn.edu

, Ashish Agarwal,

Kartik Hosanagar, Raghuram Iyengar

We investigate the impact of dyadic network characteristics on information

diffusion in social media platforms with directed networks. We propose a novel

hazard model to deal with the problem that a user may receive the information

from multiple others. The model is estimated using diffusion of ads on

Digg.com.

We find that a non-reciprocal follower is more likely to adopt than a reciprocal

follower and the effects of network embeddedness are more complicated than

that in undirected networks.

3 - Monetizing Sharing Traffic through Incentive Design:

A Randomized Field Experiment

Tianshu Sun, University of Maryland Smith School of Business,

3330 Van Munching Hall, College Park, MD, 20740-2840,

United States of America,

tianshusun@rhsmith.umd.edu

,

Siva Viswanathan, Elena Zheleva

Customers share product information with each other everyday. While the share

of a product indicates clear purchase intent of either sender or recipient, most of

such sharing traffic does not lead to successful purchases. In collaboration with a

daily deal platform, we conduct a large field experiment to study whether and

how firms can monetize sharing traffic, by targeting senders with incentive.

Specifically, we examine the impact of incentive design on sender’s purchase as

well as referrals

4 - Founder and Funder, Just One Click Apart: How Social Media

Facilitates Investor Entrepreneur Match

Fujie Jin, the Wharton School, University of Pennsylvania, 500

Jon M Huntsman Hall, 3730 Walnut Street, Philadelphia, PA,

19104, United States of America,

jinfujie@wharton.upenn.edu

This study examines how entrepreneurs’ social media presence facilitates the

funding process across geographic regions. Comparison will be drawn between

traditional angel investors or VCs and the new crowdfunding platform to show

how entrepreneurs could optimally manage their social media profile to appeal to

different investor groups.

TB06

06-Room 306, Marriott

Engineering Approaches in Finance

Sponsor: Financial Services

Sponsored Session

Chair: James Primbs, Associate Professor, California State University

Fullerton, 800 N. State College Blvd., Fullerton, CA, United States of

America,

jprimbs@fullerton.edu

1 - On Feedback Control-based Stock Trading: Some Back Tests

with High-frequency Data

B. Ross Barmish, Professor, University of Wisconsin, ECE

Department, Madison, WI, 53706, United States of America,

barmish@engr.wisc.edu

The takeoff point for this paper is a new paradigm for stock trading involving

adaptive feedback control loops. I will first overview the key elements of our

theory with emphasis on “model-free” trading and money management.

Subsequently, I will describe recent back tests of our trading algorithms using

high-frequency data. Given that our underlying theory requires continuity of the

stock price, it is natural to study whether performance improves as a function of

the trading frequency.

2 - Construction of Nonlinear Simultaneous Equations Models for

Electricity Supply and Demand Functions

Yuji Yamada, Professor, University of Tsukuba,

3-29-1 Otsuka, Bunkyo-ku, Tokyo, 112-0012, Japan,

yuji@gssm.otsuka.tsukuba.ac.jp

In this work, we develop a new methodology for estimating supply and demand

functions in the Japan Electric Power Exchange (JEPX) spot market. To this end,

we generalize the standard simultaneous equations approach using linear

regressions for nonlinear case and show that the nonlinear structural equations

may be constructed based on the reduced equations of a nonparametric

regressions model. Then, we demonstrate the proposed approach using empirical

data.

3 - Trading a Portfolio of Pairs in the Presence of Transaction Costs

James Primbs, Associate Professor, California State University

Fullerton, 800 N. State College Blvd., Fullerton, CA, United States

of America,

jprimbs@fullerton.edu,

Yuji Yamada

In this work we consider the problem of trading a portfolio of pairs when

transaction costs are present. We develop a receding horizon approach based on a

power utility function and proportional transaction costs. The resulting

methodology is very computational tractable, even for a portfolio of many

potentially correlated pairs. Backtested results on historical data are provided.

4 - Backtesting Simultaneous Long-short and Proportional-integral

Investment Schemes

Sean Warnick, Associate Professor, Brigham Young University,

TMCB 2222, Provo, UT, 84602, United States of America,

sean.warnick@gmail.com

, Scott Condie, Nathan Woodbury

Simultaneous Long-Short is an investment strategy analyzed by Barmish and

Primbs that uses feedback control techniques to make investment decisions. An

extension of the technique uses proportional-integral control to make such

decisions. Importantly, these methods use a feedback architecture—and no

explicit market model—to manage investments. This study explores the

performance of these methods compared to other methods that use some estimate

of a market model through various backtests.

TB07

07-Room 307, Marriott

Quantitative Risk Measurement and Modeling

Cluster: Risk Management

Invited Session

Chair: Nan Chen, Professor, Chinese University of Hong Kong, 709A

William Mong Engineering Building, Hong Kong, Hong Kong - PRC,

nchen@se.cuhk.edu.hk

1 - On the Measurement of Economic Tail Risk

Xianhua Peng, Assistant Professor, Hong Kong University of

Science and Technology, Department of Mathematics,

Hong Kong, Hong Kong - PRC,

maxhpeng@ust.hk

We show that the only risk measures that satisfy a set of economic axioms for the

Choquet expected utility and the statistical property of elicitability (i.e. there

exists an objective function such that minimizing the expected objective function

yields the risk measure) are the mean functional and the median shortfall, which

is the median of tail loss distribution. We argue that median shortfall is a better

alternative than expected shortfall for setting capital requirements in Basel

Accords.

2 - Leverage, Market Liquidity, and Financial Fragility

Nan Chen, Prof, Chinese University of Hong Kong, 709A William

Mong Engineering Building, Hong Kong, Hong Kong - PRC,

nchen@se.cuhk.edu.hk,

Jing Chen

We provide a simple model to show how systemic fragility is built up as highly

leveraged investors crowd to similar trading strategies. As their wealth grows over

time, the destabilizing impact of their trading becomes more imminent, causing

amplified volatility, jump risk, and correlation co-movements in the security

prices.

3 - A Simulation Measure Approach to Monte Carlo Methods for

Default Timing Problems

Alex Shkolnik, University of California, Berkeley, CA, United

States of America,

ads2@berkeley.edu

, Kay Giesecke

Reduced-form models of name-by-name default timing are widely used to

measure portfolio credit risk and to analyze securities exposed to a portfolio of

names. Monte Carlo (MC) simulation is a common computational tool in such

settings. We introduce a new change of measure perspective for MC simulation

for default timing problems. The perspective provides the means of analyzing

current methods and suggests a new MC algorithm which outperforms a widely

used and standard technique.

TB06