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INFORMS Philadelphia – 2015

416

2 - On Public Warnings in Counterterrorism Operations

Nitin Bakshi, London Business School, Regent’s Park, London,

United Kingdom,

nbakshi@london.edu

, Edieal Pinker

Public warnings, or terror alerts, might be a victim of their own success. Previous

alerts that negated an attack result in the perception of a false alarm. We study

the trade-off between the short-term benefit of a deferred attack, and long-term

costs such as erosion of credibility through false alarms.

3 - Dynamic Pricing, Product Evaluation Behavior, and Evolution of

Product Reviews

Necati Tereyagoglu, Assistant Professor of Operations

Management, Scheller College of Business, Georgia Institute of

Technology, 800 W Peachtree St. NW, Suite 4424, Atlanta, GA,

30308, United States of America,

Necati.Tereyagoglu@scheller.gatech.edu

Product review posters can exhibit bandwagon or differentiation behavior in their

evaluations in online marketplaces. Such differences can cause changes in the

composition of the posters over time, which in turn influence the evolution of the

ratings environment. In this paper, we examine the relationship between the

composition of posters and the evolution of the ratings environment, leading to

its effect on consumers’ purchase behavior, and dynamic pricing decisions of a

monopolist.

WB47

47-Room 104B, CC

Sustainable Supply Chain

Sponsor: Manufacturing & Service Oper Mgmt/Sustainable

Operations

Sponsored Session

Chair: Xi Chen, Assistant Professor, University of Michigan-Dearborn,

4901 Evergreen Rd, Dearborn, MI, 48128, United States of America,

xichenxi@umich.edu

1 - Service Region Design for Urban Electric Vehicle Sharing Systems

Long He, University of California, Berkeley, 1117 Etcheverry Hall,

University of California, Berkeley, CA, 94720, United States of

America,

longhe@berkeley.edu

, Zuo-jun Max Shen, Ho-Yin Mak,

Ying Rong

We consider the service region design problem for electric vehicle sharing

systems. We then develop a model that incorporates both customer adoption

behavior and fleet operations under spatially-imbalanced and time-varying travel

patterns. To address the uncertainty in adoption patterns, we employ a

distributionally-robust optimization framework. Applying this approach to the

case of Car2Go’s service in San Diego, CA, with real operations data, we address a

number of planning questions.

2 - Sourcing under Supplier Responsibility Risk: The Effects of

Certification, Audit and Contingency Pay

Li Chen, Associate Professor, Cornell University, 114 East Ave,

Ithaca, NY, United States of America,

li.chen@cornell.edu,

Hau Lee

Companies that source from emerging economies often face supplier

responsibility risks, namely, financial and reputational burdens that the

companies have to bear when their suppliers’ engagement in noncomplying labor

and environmental practices is discovered by stakeholders or becomes public. In

this paper, we study how certification, audit and contingency payment can help

mitigate such risks.

3 - Green Sourcing-the Role of Premium Sharing and

Consulting Services

Xi Chen, Assistant Professor, University of Michigan-Dearborn,

4901 Evergreen Rd, Dearborn, MI, 48128, United States of

America,

xichenxi@umich.edu,

Niyazi Taneri, Saif Benjaafar

Certified sustainable products often times enjoy a significant green premium in

the retail market. In this paper, we study a retailer’s use of a sourcing contract as a

tool of incentivizing suppliers to exert greening efforts which improves the

chances of receiving certification, and in turn capturing the green premium. We

also explore the rationale for retailer to involve in suppliers’ greening efforts.

4 - Optimal Feed-in Tariff Policies: The Role of

Technology Manufacturers

Shadi Goodarzi, PhD Student, HEC Paris, 1 Rue de la Liberation,

Jouy en Josas, 78350, France,

shadi.goodarzi@hec.edu

,

Andrea Masini, Sam Aflaki

We assess the effectiveness of feed-in tariff policies in promoting renewable

energy technologies taking into account technology manufacturers’ decisions.

Modeling a three-tier supply chain that includes potential adopters, technology

manufacturers and a grid operator, we show that the ability of feed-in tariffs to

induce renewable energy adoption is strongly affected by the technology

manufacturers’ market characteristics.

WB48

48-Room 105A, CC

Information-Related Issues in Supply Chain

Management

Sponsor: Manufacturing & Service Oper Mgmt/iFORM

Sponsored Session

Chair: Mohammad Nikoofal, Catolica Lisbon School of Business &

Economics, UCP, Palma de Cima, Lisbon, 1649-023, Portugal,

mohammad.nikoofal@ucp.pt

Co-Chair: Mehmet Gumus, McGill University, 1001 Sherbrooke Street

West, Montreal, Canada,

mehmet.gumus@mcgill.ca

1 - Generalized Reverse Auctions: Efficiency and Credibility under

Information Asymmetry

Hedayat Alibeiki, McGill University, 1001 Sherbrooke St. West,

Montreal, Qc, H3A 1G5, Canada,

hedayat.alibeiki@mail.mcgill.ca

,

Mehmet Gumus, Shanling Li

Non-price factors such as product quality and reliability can be even more

important than bidding prices for the buyers when selecting the winner of an e-

Auction. In practice, buyers usually evaluate and assign an originally-private

“quality score” to each supplier that determines the relative position of the

supplier toward its competitors. In this paper, we study whether or not and in

what fashion the buyer can credibly share suppliers’ quality scores with them.

2 - Towards a Counterfeit Proof Global Supply Chain

Morteza Pourakbar, Rotterdam School of Management, Erasmus

University, Rotterdam, the

Netherlandsmpourakbar@rsm.nl

,

Rob Zuidwijk

In this paper, we study the role of customs inspection policies on mitigating the

infiltration of counterfeiters in the legitimate supply chains. We characterize

customs optimal inspection policies taking into account the trade-off between

reducing the risk of infiltration and the detrimental impact of increased

inspections on supply chains.

3 - Impact of Category Captainship on Retail Competition

Alper Nakkas, Associate Professor, Nova SBE, UNLFE, Campus de

Campolide, NIF 506030636, Lisbon, 1099-032, Portugal,

alper.nakkas@novasbe.pt

The increasing complexity of product categories led retailers to recognize that

managing categories would be increasingly complex, time-consuming and

expensive. To answer these challenges and gain competitive edge, retailers began

partnering with their suppliers (i.e., category captains) for recommendations

about assortment selection, shelf design, displaying issuesÖetc. We examine the

incentives of category captains in a setting where two retailers compete to

increase their market shares.

4 - Supply Diagnostic Incentives in New Product Launch

Mohammad Nikoofal, Católica Lisbon School of Business &

Economics, UCP, Palma de Cima, Lisbon, 1649-023, Portugal,

mohammad.nikoofal@ucp.pt

, Mehmet Gumus

In launching new products, the newness of the production leads to unexpected

reliability issues on supply side. The adverse effect of supply risk can be mitigated

via test production. We explore how such a diagnostic technology investment

may affect both incentive and information asymmetries across channel partners.

WB49

49-Room 105B, CC

Supermodularity and its Applications in Operations

Management

Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain

Sponsored Session

Chair: Daniel Zhuoyu Long, Assistant Professor, The Chinese University

of Hong Kong, Shatin, N.T., Hong Kong - PRC,

zylong@se.cuhk.edu.hk

Co-Chair: Xin Chen, University of Illinois at Urbana-Champaign, Dept.

of Industrial & Enterprise Systems, 216C Transportation Building,

Urbana, IL, 61801, United States of America,

xinchen@illinois.edu

1 - Preservation of Structural Properties When Decision Variables Are

Truncated by Random Variables

Xiangyu Gao, ISE department, UIUC, 04Transportation Building

104 S. Mathews, Urbana, IL, 61801, United States of America,

xgao12@illinois.edu,

Zhenyu Hu, Xin Chen

A common technical issue in many operations management models is decision

variables are truncated by random variables. The challenge is that the objective

functions are often not convex in the decision variables. To address this challenge,

we develop a powerful transformation technique which converts a non-convex

WB47