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INFORMS Philadelphia – 2015

435

4 - P-center and P-dispersion Problems: A Bi-criteria Analysis

Golbarg Kazemi Tutunchi, North Carolina State University,

1916 Trexler Ct, Raleigh, NC, 27606, United States of America,

gkazemi@ncsu.edu

, Yahya Fathi

We consider the p-center and the p-dispersion problems in the context of a bi-

criteria location analysis. We discuss a mathematical programming approach to

obtain a non-dominated point with respect to these two objectives, and an exact

method to obtain the corresponding non-dominated frontier. Through a

computational experiment we demonstrate the effectiveness of this approach for

different instances of the problem.

5 - A Cut and Branch Approach for a Class of Bi-Objective

Combinatorial Optimization Problems

Sune Lauth Gadegaard, PhD fellow, Department of Economics

and Business, Aarhus University, Fuglesangs Allé 4, Bygning

2622, lokale 315a, Aarhus V, 8210, Denmark,

sgadegaard@econ.au.dk

, Matthias Ehrgott

In this talk we discuss a cut and branch approach for bi-objective optimization

problems with integer outcome vectors. The approach improves the LP-relaxation

by adding cuts at each extreme point of the efficient frontier of the LP-relaxation.

After improving the LP-relaxation, we propose a branch and bound algorithm

which alternately branches in objective space and in decision space. Experimental

results for the single source capacitated facility location problem is reported.

WC28

28-Room 405, Marriott

Optimization Stochastic V

Contributed Session

Chair: Yasaman Kazemi, North Dakota State Univesrity, NDSU Dept.

2880, P.O. Box 6050, Fargo, ND, 58108, United States of America,

yasaman.kazemi@ndsu.edu

1 - Multistage Stochastic Programming under Endogenous and

Exogenous Uncertainties

Robert M. Apap, Carnegie Mellon University, 5000 Forbes

Avenue, Pittsburgh, PA, 15213, United States of America,

rapap@andrew.cmu.edu

, Ignacio E. Grossmann

We address the modeling and solution of mixed-integer linear multistage

stochastic programming problems involving endogenous and exogenous

uncertain parameters. We propose a composite scenario tree that contains both

types of parameters. We then present new theoretical model-reduction properties

to drastically reduce the number of non-anticipativity constraints. Lagrangean

decomposition and a sequential scenario decomposition heuristic are used to

solve large-scale instances.

2 - Stochastic Optimization of Downstream Petroleum Supply Chain

under Uncertainties

Yasaman Kazemi, North Dakota State Univesrity, NDSU Dept.

2880, P.O. Box 6050, Fargo, ND, 58108, United States of America,

yasaman.kazemi@ndsu.edu

, Joseph Szmerekovsky

An integrated multi-product multi-echelon and multi-mode supply chain design

is studied in the downstream petroleum supply chain under the risk of facility

disruptions. Two-stage stochastic model is proposed to minimize the expected

total costs by optimizing the strategic and tactical decisions and selecting

appropriate mitigation strategies. In addition, Geographic Information System

(GIS) is used to locate facilities, obtain realistic transportation data, and to

visualize the process.

3 - Risk-averse Wind Power Investment through Unified Stochastic

and Robust Optimization

Kun Zhao, Department of Industrial and Systems Engineering

The University of Florida, FL, United States of America,

zhaokunzk@ufl.edu

, Yongpei Guan

A unified stochastic and robust optimization approach is proposed for the wind

power investment problems. Two models are developed: a short-term risk-averse

wind power investment problem for market participants, and a long-term

simultaneous wind power and transmission investment problem for vertically

integrated utilities. By reformulation, tractable formulations can be obtained and

solved in finite time. Computational results are shown for the effectiveness of our

proposed model and solution approaches.

WC29

29-Room 406, Marriott

Decision Analytics Applications in the Media Industry

Sponsor: Analytics

Sponsored Session

Chair: J. Antonio Carbajal, Sr Operations Research Analyst,

Turner Broadcasting System, Inc., 1050 Techwood Dr., Atlanta, GA,

United States of America,

Antonio.Carbajal@turner.com

1 - Commercial Time Management Applications in the Media Industry

J. Antonio Carbajal, Sr Operations Research Analyst, Turner

Broadcasting System, Inc., 1050 Techwood Dr., Atlanta, GA,

United States of America,

Antonio.Carbajal@turner.com

,

W. Chaar

Advertisement-based networks face the challenge of optimally allocating their

commercial time capacity to meet audience levels guaranteed to their advertisers.

This presentation introduces two systems that support this objective: 1) A spot

scheduling engine that maximizes deal delivery while honoring several placement

constraints and 2) A make-goods allocation engine that maximizes the liability

inventory value and meets advertiser requirements of selling title mix and weekly

unit distribution.

2 - Competitive Audience Estimation

W. Chaar, Analytics, Data & Decision Sciences, VP, 106 N Denton

Rd, 210, Dallas, TX, 75019, United States of America,

wscemail2002@yahoo.com,

J. Antonio Carbajal, Peter Williams

A consumer choice modeling approach is developed and used to model audience

behavior across competing media contents. The methodology demonstrates the

capability of the approach to generate accurate predictive results of audiences.

3 - Television Programming Optimization in the 24-hour Cable

Network Environment

Peter Williams, Sr. Operations Research Analyst, Turner

Broadcasting System, Inc., 1050 Techwood Dr., Atlanta, GA,

30308, United States of America,

peter.williams@turner.com

,

W. Chaar, J. Antonio Carbajal

A cable network programmer’s main objective is to create program schedules that

attract viewers. The mix of available programs and various scheduling constraints

introduce complexity to organizing a 24-hour program schedule. With Nielsen

data, the authors develop a model to predict ratings using features of a program

schedule. Using this model, TV program scheduling is formulated as an

optimization problem with the objective of maximizing ratings given program

airtime constraints.

WC30

30-Room 407, Marriott

Information Systems II

Contributed Session

Chair: Harris Kyriakou, Stevens Institute of Technology, 1 Castle Point

on Hudson, School of Business 642, Hoboken, NJ, 07030,

United States of America,

ckyriako@stevens.edu

1 - Cooperate to Dominate?: Empirical Analysis of Cooperation

Decisions on Technological Innovation

Ashish Kumar Jha, Doctoral Student, Indian Institute of

Management Calcutta, Diamond Harbor Road, Joka, Kolkata,

WB, 700104, India,

ashishkj11@iimcal.ac.in

, Indranil Bose

We analyze the importance of cooperation factors and cooperation partners for

product and process innovation for Chinese firms. We also test the relationship

between product and process innovation which leads to confirmation of our

hypothesis that continuous process innovation has a rub off effect on product

innovation and product innovation increases but vice versa is not true. We arrive

at the conclusions based on analysis of innovation data of over 900 Chinese firms.

2 - Commercial Companies’ Open Source Strategies – When Should

Competitive Companies Support the Same Operation

Ying Liu, Xi’an Jiaotong University, No.28 Xianning Road,

Beilin District, Xi’an, China,

liuyingleyna@stu.xjtu.edu.cn

Nowadays many firms have been involved with open source software through

various ways, such as contributing code and providing support to open source

community. They do this for profit, mostly through complementary product or

service. How much effort should they put into open source project and does their

competitor’s contribution affect their behavior? How would they design additive

product? Does free-riding problem really hurt and which kind of license can

mitigate it?

WC30