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INFORMS Philadelphia – 2015

54

SA48

2 - The Impact of Online Reviews on Demand for Outpatient Care:

An Empirical Study

Yuqian Xu, NYU Stern School of Business, 44 West 4th Street,

New York, NY, 10002, United States of America,

yxu@stern.nyu.edu

, Anindya Ghose, Mor Armony

New platforms for online patient reviews and appointment scheduling provide an

unprecedented opportunity to examine the relationship between patient reported

satisfaction and demand for outpatient care. We study data from a leading online

appointment booking site and use structural estimation and data mining to

determine the influence of patient reviews on physician demand. We pay special

attention to operational factors in patient care such as service time, waiting time

and ease of appointment.

3 - Process Information in Healthcare Systems: Applications to Delay

Estimations and Management

Galit Yom-tov, Technion, IE&M Faculty, Technion, Haifa, Israel,

gality@tx.technion.ac.il

, Chen Shapira, Sarah Kadish, Shoshi

Levavi, Avi Mandelbaum, Nitzan Carmeli, Arik Senderovich,

Craig Bunnell

Extracting process information data for healthcare services is a challenge due to

the combination of multiple non-integrated IT systems. In this talk we consider

an (open traditional) emergency department and an (appointment-driven)

outpatient hospital. We discuss operational benefits of information processing

efforts and the theoretical challenges they present. We then focus on the

evolution of delays through these service networks, and the use of process (and

RTLS) data to estimate delays.

4 - Optimal Emergency Department Wait Time Prediction

Sara Kwasnick, Stanford Graduate School of Business,

655 Knight Way, Stanford, United States of America,

kwasnick@stanford.edu,

Erica Plambeck, Mohsen Bayati

We implement a real-time wait time prediction system at a partner hospital, and

explore how the accuracy and format of wait time estimates affects patient

behavior. In particular, we find that accurate provision of wait time information

appears to improve satisfaction and decrease the rate at which patients leave

without being seen. We propose a new wait time prediction objective based on

these results.

SA48

48-Room 105A, CC

Sustainable Operations Management

and the Environment

Sponsor: Manufacturing & Service Oper Mgmt/Sustainable

Operations

Sponsored Session

Chair: Michael Lim, University of Illinois, 1206 S. 6th street,

Champaign, Il, 61822, United States of America,

mlim@illinois.edu

Co-Chair: Nicholas Petruzzi, The Pennsylvania State University, 210

Business Building, University Park, PA, 16802, United States of

America,

ncp12@psu.edu

1 - On the Formation of Farmer Producer Organizations in

Developing Economies

Qiao-Chu He, PhD Candidate, University of California, Berkeley,

1117 Etcheverry Hall, Berkeley, United States of America,

heqc0425@berkeley.edu,

Ying-ju Chen, Zuo-jun Max Shen

We study the incentives for small and marginal farmers in developing economies

to form farmer producer organizations (FPOs). We shall focus on the FPOs’

institutionalized efforts in linking small farmers by integrating market

information. By a stylized Cournot competition model endowed with endogenous

information acquisition and sharing decisions, we offer insights on the

governments or NGOs’ dual roles in providing market information as well as

mobilizing farmers to build FPOs.

2 - The State of Scope 3 Carbon Emissions Reporting

Christian Blanco,

christian.noel.blanco@gmail.com,

Charles Corbett, Felipe Caro

We compare upstream supply chain carbon emissions (scope 3) reported to CDP

to estimates from Economic Input-output Life Cycle Assessment (EIOLCA)

models. We find that several opportunities remain in measuring and reporting

upstream carbon emissions reported to CDP relative to EIOLCA estimates.

3 - Design Implications of Extended Producer Responsibility:

Durable or Recyclable Products?

Ximin (Natalie) Huang, Scheller College of Business, Georgia

Institute of Technology, 800 West Peachtree, NW Atlanta, GA,

United States of America,

ximin.huang@scheller.gatech.edu

,

Beril Toktay, Atalay Atasu

We consider a monopolist who has two product design options to manage the

end-of-life costs/revenues associated with its products: making products more

durable or recyclable. We explore how the recyclability and durability choices are

affected by the requirements of take-back legislation.

4 - The Impact of Ecolabeling on the Green Product Line

Karthik Murali,

kmurali4@illinois.edu,

Michael Lim,

Nicholas Petruzzi

The use of ecolabels allows firms to convey credible information about

environmental attributes in their products to consumers. In a competitive setting,

we study the role of a firm’s credibility and certification from external agencies

with differing objectives on a firm’s ecolabeling choices and ensuing consequences

from a triple bottom line perspective using game-theoretic models.

SA49

49-Room 105B, CC

Frontiers of Supply Chain Research

Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain

Sponsored Session

Chair: Karen Zheng, MIT, 77 Massachusetts Avenue, Cambridge, MA,

02139, United States of America,

yanchong@mit.edu

1 - Impact of Technology Adoption on Product Assortment Planning

Duo Shi, Washington University in St. Louis, St. Louis, United

States of America,

dshi@wustl.edu

, Fuqiang Zhang, Lingxiu Dong

This paper studies the impact of technology adoption on firms’ product

assortment planning. Consider two types of production technologies, dedicated

technology and flexible technology. We aim to address the following questions

that may arise when the firm contemplates the adoption of the flexible

technology: What is the optimal product assortment under different technology

choices? How does the adoption of flexible technology affect the firm’s assortment

decision?

2 - Omnichannel Retail Operations

Fei Gao, The Wharton School, University of Pennsylvania, 3730

Walnut Street, 500 Jon M. Huntsman Hall, Philadelphia, United

States of America,

feigao@wharton.upenn.edu

, Xuanming Su

Omnichannel consumers strategically make use of online and offline channels to

gather information and purchase products. We study different omnichannel

information strategies and their profit implications for firms.

3 - Quality in Supply Chain Encroachment

Xiaoyang Long, PhD Student, Hong Kong University of Science

and Technology, Hong Kong - PRC,

xlongaa@connect.ust.hk,

Albert Ha, Javad Nasiry

We study a supply chain with manufacturer encroachment in which product

quality is endogenous and customers have heterogeneous preferences for quality.

We find that encroachment always makes the retailer worse-off. In addition, we

show that a manufacturer offering differentiated products through two channels

prefers to sell its high-quality product directly. Contrary to conventional wisdom,

quality differentiation does not always benefit either manufacturer or retailer.

4 - Measuring the Bullwhip Effect with Material Flow Data:

Biases and Remedies

Wei Luo, IESE Business School, Av. Pearson 21, Barcelona, Spain,

wluo@iese.edu,

Li Chen, Kevin Shang

This paper focuses on understanding the bullwhip measurement and providing

methods to infer demand and order variance from available material flow data.

We derive conditions under which estimation bias occurs and characterize the

driving factors. We also propose a debiasing method that helps the practitioners

and empirical researchers to further improve their estimation and assessment of

the magnitude of the bullwhip effect.