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INFORMS Philadelphia – 2015

50

SA37

SA37

37-Room 414, Marriott

Health Care Modeling and Optimization I

Contributed Session

Chair: Michal Jakubczyk, Warsaw School of Economics, Al.

Niepodleglosci 162, Warsaw, 02-554, Poland,

michal.jakubczyk@sgh.waw.pl

1 - The Optimal Timing of Medical Tests

Thomas Weber, Associate Professor, EPFL, CDM-ODY 3.01,

Station 5, Lausanne, VD, 1015, Switzerland,

thomas.weber@epfl.ch

This paper considers the optimal timing of tests based on a known law of motion

for the statistical evolution of a random population prevalence. In a Bayesian

setting, we find for a given imperfect binary disease diagnostic and action

thresholds the optimal time to test and retest a potentially ill individual,

conditional on past test outcomes. The framework allows for complex disease

dynamics, including multiple populations, contagion, and stochastic lifetimes.

2 - A Fuzzy Approach to Modeling the Willingness-to-Pay for Health

and Supporting Decision Making

Michal Jakubczyk, Warsaw School of Economics, Al.

Niepodleglosci 162, Warsaw, 02-554, Poland,

michal.jakubczyk@sgh.waw.pl

Choosing between health technologies involves multiple criteria (e.g., effects &

cost), uncertainty, and often multiple alternatives. I advocate that, due to

peculiarity of health, fuzziness additionally needs to be introduced to model the

willingness-to-pay/accept (WTP/WTA). I show how to do that by redefining

notions typically used in health technology assessment. Properties of new

approach are discussed. Accounting for fuzziness additionally explains the WTP-

WTA disparity in this context.

3 - Emergency Department Length-of-stay Estimation using Time-

variant Predictors

Seung Yup Lee, Graduate Research Assistant, Wayne State

University, 4815 4th St., Detroit, MI, 48202, United States of

America,

seung.lee@wayne.edu

, Ratna Babu Chinnam, Alper

Murat, Evrim Dalkiran

The accurate length-of-stay (LOS) estimation for patients in emergency

departments (ED) is a pre-requisite for quality resource coordination between ED

and inpatient wards. We investigate how time-variant levels of crowding in ED

can be captured and incorporated in LOS estimation models by using vector

autoregression (VAR). We will also report results and insights from testing the

models on data from VA Medical Centers.

4 - An Integrated Framework to Model the Trajectories of

Chronic Conditions

Adel Alaeddini, University of Texas at San Antonio (UTSA),

One UTSA Circle, San Antonio, United States of America,

adel.alaeddini@utsa.edu

Any medical condition that requires long term monitoring and management to

control symptoms and shape the course of the disease is known as chronic

conditions. Nearly 45% of the general population has 1 chronic condition or

more. This accounts for more than 75% percent of health care expenditures. We

present an integrated probabilistic framework for modeling the trajectories of

chronic conditions. The proposed methodology will be validated using a large

dataset from a medical center in Texas.

SA38

38-Room 415, Marriott

Big Data I

Contributed Session

Chair: Ellick Chan, Exponent, 149 Commonwealth Dr., Menlo Park,

CA, 94025, United States of America,

echan@exponent.com

1 - A Structural Service Model for Describing and Designing

Services with Data

Chie-Hyeon Lim, Post-doc, POSTECH, Engineering Building

#4-316, Pohang, 790-784, Korea, Republic of,

arachon@postech.ac.kr,

Min-Jun Kim, Kwang-jae Kim,

Paul Maglio

Using big data effectively in service design requires having a model that describes

the service in question along with the data in use. In this talk, we propose a

generic structural service model to describe a service with a set of predefined

variables, facilitating design of services that use big data. The variables include

service objective, indicators, customer and context variables, and delivery

contents. We discuss the model in the context of several case studies of service

design.

2 - Increasing Productivity and Minimizing Errors in

Spreadsheet Analytics

Larry LeBlanc, Professor, Owen Graduate School of Management,

Vanderbilt University, 401 21st Avenue South,

Nashville, TN, 37203, United States of America,

larry.leblanc@owen.vanderbilt.edu,

Thomas Grossman,

Michael Bartolacci

Spreadsheets have proliferated for business analytics, and spreadsheet errors can

result in poor supply chain, manufacturing, or investment decisions, including the

failure to identify good opportunities. We examine potential problem areas for

spreadsheet design and suggest alternative design approaches that seek to increase

productivity and reduce the likelihood of errors. Even careful analysts might send

their spreadsheet to assistants for updating, and s/he might need these guidelines

3 - A Practical Big Data Precision Marketing – Cross-Selling Mobile

Bank to Internet Bank

Jian Xu, IBM, Diamond Bld, ZGC Software Park, Beijing, China,

xujianx@cn.ibm.com

, Ming Xie, Yuhang Liu, Zhen Huang,

Tianzhi Zhao, Yuhui Fu

The bank wants improve mobile bank users and transform customers from online

bank channel to mobile bank. Mobile bank represents the future E-channel. Large

amount of data is integrated and analyzed on E-channel users’ behavior. The

users’ online behaviors are also considered. We build the cross-selling model to

identify the potential customers who are more likely to become mobile bank

users, and improve the marketing success rate significantly.

4 - Forecasting Unemployment Rate by using Ensemble Hybrid

Ann- Bayesian Model Combination

Farzad Radmehr, West Virginia University, 900 Willowdale Road,

Morgantown, WV, United States of America,

fradmehr@mix.wvu.edu

The goal of this paper is to predict the future data by using ensemble Bayesian

model. Our dataset is UK unemployment rate from Floros C. paper in

2005(Floros, 2005). In this paper, the Bayesian Ensemble Model Combination

(BMC) will be proposed. For this purpose, we run ANN multiple times and these

results will be the initial values for BMC. Then by giving the weight to each value,

we predict the new value. The goal is to compare the values in BMC and ANN.

5 - Deep Learning Approaches to Digging Data Out of Digitized

Paper Documents

Ellick Chan, Exponent, 149 Commonwealth Dr., Menlo Park, CA,

94025, United States of America,

echan@exponent.com,

Glen Depalma

Many organizations scan paper documents for fast search, however, existing

search approaches generally require carefully crafted search terms to find

documents. In this talk, we discuss deep learning approaches for OCR and search.

We use computer vision to improve OCR accuracy and apply deep learning using

Google’s Word2Vec natural language processing (NLP) to identify topics of interest

automatically. We’ve processed more than 300 boxes of documents with our

techniques.

SA39

39-Room 100, CC

Game Theoretic Models in Operations and

Marketing Interface

Cluster: Operations/Marketing Interface

Invited Session

Chair: Tao Li, Santa Clara University, 500 El Camino Real, Santa Clara,

CA, 95053, United States of America,

tli1@scu.edu

1 - Online Manufacturer Referral to Heterogeneous Retailers

Gangshu Cai, Santa Clara University, OMIS Department, Lucas

Hall 216N, Santa Clara, CA, 95053, United States of America,

gcai@scu.edu

, Hao Wu, Chwen Sheu, Jian Chen

Since the development of the Internet, thousands of manufacturers have been

referring consumers visiting their websites to some or all of their retailers.

Through a model with one manufacturer and two heterogeneous retailers, we

investigate whether it is an equilibrium for the manufacturer to refer consumers

exclusively to a retailer or nonexclusively to both retailers.

2 - Strategic Risk Management in Spot Market for Supply Chains

under Competition

Xuan Zhao, Associate Professor, Wilfrid Laurier University, 75

University Avenue West, Waterloo, ON, Waterloo, Canada,

xzhao@wlu.ca,

Shanshan Ma, Wei Xing

This paper studies two risk management strategies related to spot market to

mitigate firms’ exposure to demand uncertainty, namely, operational hedging and

financial hedging. We provide insights on the dynamics of each hedging strategy

under competition.