Morgan Hill Comms. Assessment-v3

the most visually sophisticated print collateral coming from the Economic Development

Department.

Parks & Rec brochure

Three times a year, the City mails a Parks & Recreation “Activity Guide” to every address in

Morgan Hill (approximately 16,000 addresses) and makes it available at City facilities and

events. The City also hosts the Guide as a digital “flipbook” on the City website at

using an interactive navigation

software called Insider. Nichole Martin, the Community Services Marketing Coordinator, is

responsible for the content and layout of the Activity Guide.

Economic Development Collateral

Edith Ramirez (Economic Development Director) and John

Lang (Economic Coordinator) are responsible for developing

the Department’s physical collateral that promotes the City’s

standard of living and economic health. The Department uses

Schipper Design and Articulate Solutions to produce these

pieces: Schipper as the primary resource and Articulate

occasionally for one-off pieces. These collateral pieces are

visually sophisticated and range from tri-fold brochures to

one-sheets to multiple-page magazine to a 16-page

newspaper. All Economic Development collateral bears the

Department brand and slogan “Meet Morgan Hill: It’s all right

here.” The City has posted PDFs of these brochures on its

Economic Development page at

Local TV/Media/Newspapers

Morgan Hill has two local newspapers: one biweekly (every other week) newspaper, the

Morgan Hill Life, and one weekly newspaper, the Morgan Hill Times.

Morgan Hill Life

Morgan Hill Life launched in 2013 and delivers to every home and business in Morgan Hill an

every-two-weeks basis (16,880) and delivers another 1,920 to coffee shops, hotels, restaurants

and dozens of other businesses in Morgan Hill, San Martin and Gilroy. Morgan Hill Life has a

website a

a YouTube Channel (with 99 videos uploaded) at

and a Facebook Page at

with 1,250+ Likes/Fans. Robert

Airoldi, Board Chair of the Chamber of Commerce, serves as Editor for Morgan Hill Life. Marty

Cheek is the Publisher.

Morgan Hill Times

Morgan Hill Times is “a multi-media community news organization owned by New SV Media

and is the oldest continuous business in Morgan Hill, tracing its history back to 1894.”

The