Morgan Hill Comms. Assessment-v3

‘Subscribe’ to this Page to receive notifications about updates. Multiple teammates have the

ability to post “as the City of Morgan Hill” on Nextdoor, including Maureen Tobin, Detective

Greg Dini, Cynthia Iwanaga, Nichole Martin and Andi Borowski. Frequent posts include the

City’s Constant Contact email, public safety alerts and tips, and the Maintenance Division’s

weekly “The Scoop.” The City also communicates directly with specific neighborhoods when

there are issues or notices pertaining to their area. If desired, the City could further customize

Nextdoo

so that staff members can post by police beat or fire zone. This would allow staff to

post to specific service areas so that the message only reaches residents who live within those

specific service/response areas.

Twitter

The City’s Twitter Profile mostly consists of auto-posts from Constant Contact emails and

Retweets of other Twitter accounts. In the past six months (May 1, 2016 to November 1, 2016),

the farthest-Reaching Tweets with the most Engagement had to do with the September

“Loma Fire.”

Figure 7 Top 4 Tweets from the past six months in terms of Reach and Engagement

FromMay 1, 2016 – November 1, 2016, Tweets from@CityofMorganHil averaged 280.5

Impressions (number of times a user saw a Tweet on Twitter) and 4.6 Engagements (number of

times a user interacted with a Tweet). By comparison, the average Reach for a non-Boosted

Facebook Page Post was 416 unique users. Even though the Twitter Account only has 360

Followers compared to the Facebook Page’s 2,650 Fans (only 13.6% as large of an audience),

the average post’s Reach is 67.4% of that of the Facebook Page. This statistic demonstrates

the potential power of Twitter as a communication tool.

or details.