16
Fall 2013 •
Hardlines
Strategies
MARKET PREVIEW
The Fall Market, held Sept. 13-14 at
the Overland Park Convention Center
in Overland Park, Kan., will give you
the tools you need to outshine your
competition. Vendors from across the
industry will be offering innovative new
products and will be on hand to answer
your questions. Informative seminars will
give you the industry insights critical to
your success at retail. Best of all, there
will be big promotions on key products
and cash drawings to put extra money in
your pocket.
“It’s always good to step away from
your store for a moment and get a fresh
perspective on your business,” says
Blish-Mize Vice President of Marketing
Chuck Short. “We offer many ways
for you to get that fresh perspective,
from seminars to our Mini-Store to new
vendors. Spend a little time in Overland
Park at the Market, and we’ll turn that
into a big value for you.”
Of course, veteran attendees know the
Market isn’t all work and no play. Friday
evening, Blish-Mize will treat you to a
dinner by the famous Jack Stack Barbecue.
Then, Dueling Pianos will take the stage
in a music- and fun-filled evening of
entertainment. “Dueling Pianos is one of
my favorite entertainers. Spike Blake (one
of the performers) is a riot and he gets
the crowd involved from the start!” says
Blish-Mize Communications Director Blish
Connor. “It is sure to be a fun evening and
Jack Stack Barbecue is always a hit.”
Throughout the Market, you’ll also enjoy
the company of retailers like yourself, giving
you time to share stories and get some ideas
to take back to your store.
Start Planning Now
If you want to make the most of your
time at Market, the best strategy starts
with planning your purchases now.
“The Market will offer opportunities
to increase your margins by replenishing
your normal items at good discounts and
dating terms,” says Short. “Plan those
purchases before you leave, and then you
will have more time to see new products
and newer ways to present both new and
old products in your store.”
Buying at a discounted rate should
only be part of your strategy. Make
sure your assortments are up to date
and complete, and that you are utilizing
proper merchandising techniques to draw
customers through your store. If it’s been a
while since you reset a particular category,
use the Market to talk with vendors about
how you should rework it.
“Our vendors will have many
opportunities for you to buy product
at great pricing and terms. This will be
one of the best opportunities of the year
to improve your margins,” says Short.
Measure Up
At the Blish-Mize Fall Buying Market, Sept. 13-14
H
ow does your store
measure up to the
competition?
If you’re in search of new
products to wow your
customers, assortments to
keep them coming back
and insights into shoppers’
buying habits that will give
you the competitive edge,
then look to the Blish-Mize
Fall Buying Market.
