26
Fall 2013 •
Hardlines
Strategies
ADVERTISING
She can’t imagine doing all of that work,
either, without using the On-Demand adver-
tising program available through Blish-Mize.
Not only does the On-Demand program
allow her to create circular ads for her store
in a fast, cost-effective way, the program is
quick and easy to use. She can generate pro-
motional materials to reach a wide range of
customers in just a few simple steps.
If you’re looking for a way to increase the
effectiveness of your advertising campaign,
then take a cue from Meier and other retail-
ers like her who have taken their promo-
tional efforts online. This fall, Blish-Mize
rolls out new features to the On-Demand
program, helping you engage customers
wherever they are.
Why You Should Go Digital
Now more than ever, it’s important
to add electronic advertising to your
marketing strategy. According to a recent
survey by Pitney Bowes, 76 percent of
small businesses surveyed stated their
ideal marketing strategy utilizes both
printed and digital communications.
The more places you can put your message
in front of consumers, the better opportu-
nity you have to catch their attention, and
the more diverse of a customer base you’re
likely to attract. That is exactly what the
On-Demand program does for you.
“With the On-Demand program, I have
many different places where I can publish
the ad,” says Meier. “I create a circular
ad, and I can send it automatically to my
store’s website or Facebook page. Then I
can take that same ad and send it in the
email with the invoices and statements I
send to customers.”
In fact, she’s constantly looking for new
ways to promote her store and get her name
out to her customers. Just as she might
visit other retailers to get ideas for better
merchandising or new products to sell, she’s
constantly looking at the ads her favorite
stores send her for promotional ideas.
“I watch what other retailers do with
advertising and have been adapting it for
my own uses,” she says. “For example, I
get a lot of emails with coupons from one
of my favorite craft stores. We just tried
our own online coupon and had a huge
response from it.”
The On-Demand system allows you
to move freely between different ways
of advertising, whether you’re printing
circulars and postcards, or publishing
an electronic version of your ad to your
Facebook page.
“The Blish-Mize online advertising sys-
tem provides easy-to-use solutions to pro-
duce professional-looking print promotions
Online and Engaged
On-Demand Advertising Now Makes it Easier
to Stay Connected With Your Customers
V
icki Meier, owner
of Lincoln Building
Supply in Lincoln,
Kan., knows there’s not a
one-size-fits-all advertising
solution for reaching
her customers.
That’s
why, in addition to radio
commercials, she markets
her store through a
variety of media, including
circulars, newspaper ads,
email, the store website,
Facebook and in-store
promotional signage.
With AdViewer, customers can shop for items from the circular, then add them to a list to
print out and bring into the store.
