Hardlines
Strategies
•
Fall 2013
25
STORE PROGRAMS
“The more you know about your busi-
ness, the better prepared you are to make
decisions that affect your overall profit-
ability,” says Blish-Mize Vice President of
Marketing Chuck Short. “The purpose of
this report is to give you as much informa-
tion about your business as we can. We’ll
then use that information to help you iden-
tify opportunities for the future.”
At the end of every year, starting this year,
your Blish-Mize sales representative will gen-
erate a report, showing all of your purchases
billed through Blish-Mize for 2013, and com-
pare that to the same data for 2012. Using
that year-end report, your sales representa-
tive will then help you identify your store’s
strengths as well as those areas that offer
growth opportunities for the future.
Best of all, while compiling and analyz-
ing this type of report manually could take
hours of your time, your Blish-Mize sales
representative will provide the report to
you at no charge, along with a consultation
about how you can use it.
Here are some of the key elements of
the report and how you can use them to
improve your profits in the coming year.
Product Category Analysis
Each Annual Report will compare pur-
chases of all products billed through Blish-
Mize for two years. For example, in the
2013 report, you’ll be able to see purchases
for 2013 as compared to 2012. The product
category analysis portion will break down
purchases by product group. In addition to
showing your strengths, this portion of the
report will identify those categories with
possibilities for growth for the coming year.
Your Blish-Mize sales representative will
offer suggestions, such as revised assort-
ments or a new merchandising plan, for
improving those areas.
Promotions to
Purchases/Sales
The promotions-to-sales number, based off
your total purchases, will indicate how well
you are taking advantage of promotional
pricing available from Blish-Mize. “A
percentage that is too low indicates you are
not taking advantage of all the opportunities
we offer you to either promote products
to your customers or to use special pricing
to make a better margin,” says Short. “I
encourage you to take advantage of the
discounts and promotions we offer at the
Buying Markets and throughout the year.
They can make a difference.”
Services and Sales
Your Annual Report will also include a
review of Blish-Mize programs and services,
along with a schedule of promotions from
Blish-Mize available to you for the upcom-
ing year. Creating a list of promotions for the
year will help you plot your advertising calen-
dar and plan your Buying Market purchases.
Your sales representative will review the
programs and services Blish-Mize has to
offer and answer questions you may have.
For more information, please email Chuck
Short at
.
W
hile the
performance of
your business is
likely on your mind all year
long, the beginning of a new
year is always a good time
to review where you’ve been
and decide where you’re
going.
That’s why this year
Blish-Mize will offer you
an Annual Review report
to help you identify growth
opportunities for your store.
Your Year in Review
New Tool Helps Blish-Mize Customers
Create a Plan for Profitability
