30
Fall 2013 •
Hardlines
Strategies
ADVERTISING
Mobile Devices
One of the biggest enhancements to the
On-Demand program is that your ad can
be viewed on a mobile device, too. Mobile
devices have presented a new challenge for
advertising. While your website may look
great on a traditional computer screen,
it will look a lot different on a tablet or
smartphone. Shoppers who navigate to their
favorite retailer’s website with their smart-
phone won’t stay there long if the website is
difficult to read because it isn’t compatible
with a mobile device. The new enhance-
ments to AdViewer solve that problem.
“AdViewer makes your ad mobile-ready,”
says Maude. “It’s easily viewable on tablets
and phones.”
How to Get Started
If you’ve not yet tried electronic
advertising, the upcoming Blish-Mize Fall
Buying Market will be a good place to
get started. Maude will be in the Retail
Services booth with answers to all your
questions and demonstrations of the
On-Demand program, which include
AdBuilder and AdViewer. Whether you’re
new to the program or an avid user, stop
by the booth to see updates to the system.
While there are many different
advertising options available, Blish-Mize
is committed to helping you find the one
that works the best for you, then making
the process of creating that advertising as
simple and cost-effective as possible.
“We want to introduce you to the
many options available on the digital
side of advertising,” she says. “It’s
important for you to start making the
jump into social media because that’s
the way advertising is going in today’s
marketplace. It will be increasingly
important as you stay relevant to
your customers.”
For more information, please contact Jody
Maude at
.
The On-Demand program allows you to format
your ad so it’s viewable on a mobile device.
We have all the Brands your
Paint Department needs in
Booth 425
!
