20
Fall 2013 •
Hardlines
Strategies
MARKET PREVIEW
Your Educational Advantage
The more you understand about the competitive
forces in the marketplace, the better equipped you
will be to move your business forward. At the Fall
Market, Blish-Mize will present three important
seminars packed with information to help you build
your competitive strategy.
The Amazon Effect, How Online
Retailing is Changing the Home
Improvement Game
Presenter: Dan Tratensek, publish-
er of
Hardware Retailing
and vice
president of publishing for NRHA
Saturday, Breakfast begins at
7:30 a.m., presentation begins at 7:45 a.m. sharp.
Complete with case studies from top home
improvement e-retailers, consumer feedback and
retailer advice, this seminar will help you better
understand the online home improvement com-
petition and how it is affecting the overall home
improvement industry. Walk away with useful tips
for competing with online retailers, deterring the
consumer practice of “showrooming,” and integrat-
ing online sales tactics in-store.
Dan Tratensek is the publisher of
Hardware Retailing
magazine and the Vice President of Publishing for
the North American Retail Hardware Association
(NRHA). In his position as publisher of
Hardware
Retailing
, Tratensek has the opportunity to visit
with independent retailers of all types and sizes and
shape the editorial direction of the magazine to
meet the needs of the independent retailing market.
Training for Success in
Today’s Market
Presenter: Jaime Koch, managing
editor of
Hardware Retailing
Friday 3-4 p.m.;
Saturday 9:30-10:30 a.m.
As the gap for good customer service closes
between the big boxes and independents, this
seminar will walk through how to gain the competi-
tive edge through product knowledge, driving both
transaction sizes and customer traffic.
Utilizing real-world data, this presentation will
explore the need for project-based selling as a
means of increasing retail sales in today’s home
improvement environment. This presentation
will help you understand how to get started in
successful project knowledge training and some
of the most valuable training tools available to
you today.
Jaime Koch is the managing editor of
Hardware
Retailing
magazine and NRHA, where it is her
mission to cover business issues that matter the
most to independent home improvement retailers.
Jaime regularly travels around the country and
internationally to visit with retailers and share
their stories. Currently, she is working on earning a
Masters of Business Administration degree from the
University of Indianapolis and hopes it will better
help her serve the retail industry.
Maximize Your 2014 Advertising
Presenters: Chuck Short, Blish-Mize vice president
of marketing; and Jody Maude, advertising and
communications director for Distribution America.
Friday, 10-11 a.m.; Saturday, 1:30 – 2:30 p.m.
Learn how to maximize every dollar you spend
on advertising by reaching as many customers as
possible with your marketing message. As more
and more consumers look online to research
their home improvement purchases, this seminar
will help you understand all the ways you can
get your message in front of them so they come
to you when it’s time to buy. Enhancements
to the On-Demand advertising system make it
affordable and easy to publish your advertising
message to a wide range of both print and
electronic media. You’ll learn how to set up
AdBuilder and AdViewer, create a circular and
publish it online.
Don’t Miss These Seminars at the Fall Market
