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Brokerage Services for Insurance and Employee Benefits
Communication Strategies (Question 29)
The role of employee communication is to educate, inform, and promote employee goodwill. It can inject a consumer
focus and foster a sense of shared responsibility. Most importantly, it can change perceptions and influence
employee actions. At the outset, we will identify specific short-term and long-term communication objectives, and
identify ways to make small but measurable change now that will ultimately lead to long-term, sustained change.
Your dedicated Account Executive will develop customized employee communications and is supported by our
national marketing team and resources. It is important to recognize that there will likely be several different
segments of the Bradley Arant Boult Cummings employee population, and each segment might require a different
approach with respect to employee communications.
Communication Strategy
In devising a communication strategy, we will:
Examine your business and benefits landscape including demographics, culture, mission, and values
Define objectives and desired outcomes, i.e. employee engagement and accountability, enrollment and
utilization
Assess recent communication efforts – what works and why?
Explore available communication channels including online resources at home and at work
Develop messaging and identify appropriate mix of media (where appropriate, link benefit messages to
organizational values and vision)
Leverage internal resources/peer opinion leaders to enhance credibility and ensure consistent messages
Available media include printed materials, web content, audio-visual, and face-to-face meetings, depending upon
your preference and your internal capabilities. Materials may include newsletters, benefit decision guides, benefit
books, announcement campaigns, wellness bulletins, summary plan descriptions, web blast announcements, online
summaries. CBIZ will design customized communications for Bradley Arant Boult Cummings’s employee population
based on HR’s feedback and input.
We take a multi-faceted approach to communications to ensure outreach to all levels of employees at all locations.
The following are tools we employ to ensure maximum outreach:
Benefit Contact Cards – a plastic ID card which serves as a single resource with contact information
for any or all Bradley Arant Boult Cummings carriers.
Brainshark – a web based tool we are able to embed into your Benefit Administration system which
provides an open enrollment video presentation for the viewing pleasure of the employees and
spouses. The system has the ability to include common questions in the middle of the presentation