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ECONOMIC REPORT 2015

29

Meanwhile, the Efficiency Task Force intends to consider

the savings to be achieved from a shared and common

approach to routines and the supply of equipment. A

key focus will be to review specifications of valves and

piping classes, processes for routine well P&A and

subsea technology.

Behaviour Change – Co-operation, Culture

and Behaviours

The longer-term transformational change (referred

to in Figure 13 previously) can only come about with

true co-operation and cultural change in the shape

of collaborative working between operators, major

contractors and SMEs, harnessing the energy, insight

and innovation that each participant can bring to embed

new ways of working and create new business models.

Such an approach will continue to be a fundamental

requirement to secure the industry’s future.

There are already bright spots emerging where

companies are taking the initiative and working with

natural competitors for better outcomes. One specialist

in developing marginal fields is leading a consortium

of companies so that those with additional technology

and expertise in this discipline can come together to

offer more cost-effective ways for clients to overcome

technical challenges. A major operator has joined

forces with the operator of neighbouring acreage to use

seismic data enhancement techniques and drill a well

on a prospect thought to stretch across both blocks. As

a result, a commercial discovery has been made.

Furthermore, logistics companies are offering shared

services of supply vessels, all in the name of using

available resources more efficiently and at lower cost.

The challenge of seeing beyond traditional methods

and finding ways to share innovative working practices

with the rest of the industry is great and will require a

very different approach from all players. To succeed, the

approach needs to involve everyone in the workforce.

The Efficiency Task Force will consider the merits of

an Efficiency Charter and efficiency sharing events to

achieve this.

The automotive industry demonstrates what can be

achieved through concerted action to tackle costs

and improve efficiency within a high technology

sector. Vehicle manufacturers recognised that

standalone cost improvement programmes would not

deliver the necessary cost reduction to sustain their

market growth, while outsourcing and operational

improvement programmes such as ‘Lean’ could help but

were insufficient. In response, collaboration across the

sector, both regionally and globally, was pursued to good

effect. Strategic alliances emerged between leading

manufacturers and with key equipment suppliers;

support and logistic processes were shared across the

industry. Shared manufacturing facilities, standard

components, sub-frames and model architecture

are increasingly the norm while retaining strong and

separate brand identities.

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CO-OPERATION,

CULTURE AND

BEHAVIOURS