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LINKING PEOPLE, JOINING NATIONS
Little was done to promote IIW prior to 1990
although a promotional brochure
What Does IIW-IIS
Mean?
was prepared after the 1988 Annual Assembly.
Apart from flyers produced for the promotion of
Annual Assemblies it was not until Bramat, in 1997,
that the first explanatory and promotional text was
produced explaining the functions and activities of IIW
and the services provided to its membership. The new
CEO of IIW’s Secretariat, Mr Daniel Beaufils, then was
to immediately see the benefits of promoting IIW with
the production of his first Annual Report that had great
appeal to the membership when it was first issued in
2003. The quality of the Annual Report was to increase
significantly from this point as a consequence of his efforts and those ofWG-COM&MARK.
A high quality brochure called
IIW a World of Joining Experience
was published in 2006
to set a new benchmark regarding IIW publications. In conjunction with this, and the fast
approaching 60th Annual Assembly in Dubrovnik, a special medallion incorporating a new
logo was designed and presented to those attending this auspicious occasion.
The ongoing efforts to bring about improvements to WiW did not
lessen the need to become more professional in outlook in other areas
and in fact provided greater impetus to the development of a range of
IIW brochures. One such initiative was to market IIW’s Qualification and
Certification programmes through various media, such as the Internet
and printed brochures, highlighting the benefits of the scheme and of
becoming a member of IIW. Equal success was achieved through special
slide presentations at IIW and IIW-supported events such as international
conferences, colloquia and congresses. Work of this nature was to result in a
generic paper covering IIW’s activities that was to become a feature on the
home page of IIW’s website.
Work continued apace on other external marketing and communication projects, in
particular the concept of an IIW Corporate Brochure that garnered considerable prominence
during 2010/2011 since it served a valuable purpose in the presentation and promotion
of IIW, its products and services, and greatly enhanced the image of IIW and welding.
This Corporate Brochure was unveiled at the 2012 Annual Assembly in Denver. Like other
brochures, such as
IIW and the Future
and the latest in the new Corporate Brochure series,
IIW Values
and
IIW
Technical Working Units
, it was to feature prominently on the home
page of IIW’s website. The new Corporate Brochure series, incidentally, incorporated
the latest technology for reading e-documents on a page-by-page basis. Both the original
Special medallion, incorporating
the new IIW logo, presented to
delegates at the 60th Annual
Assembly in Croatia