EuroWire July 2016

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wire 2016 review
July 2016 50
As is tradition, companies from Italy,
Belgium, France, Spain, Austria, the
Netherlands, Switzerland, Turkey, the
UK, Sweden and Germany were strongly
represented again. Sizable overseas
contingents hailed from the USA, South
Korea, Taiwan, India, Japan and China.
The majority of visitors were from
Germany, Italy, Turkey, France, Poland
and the Netherlands, with the share of
international trade fair guests staying
very high at 65 per cent, with about a
third travelling from overseas.
German and international trade fair
visitors at each of the two trade fairs
handed out top marks for what was
o ered at both events. Some 75 per cent
of trade fair visitors were executives with
decision-making authority.
Altogether, the willingness to invest at
the two leading industry events – wire
and Tube – continued to increase. What’s
more, 60 per cent of trade fair visitors
said they had found new suppliers.
With one eye rmly on the future,
Rosendahl Nextrom branded the
show as “a really powerful and highly
energised wire 2016.”
“Industry 4.0 – ‘Smart Factory’ as we
like to call it – is becoming reality and
opening new doors both for us as
suppliers and for you as manufacturers.
It is an industrial revolution which eases
information management,” the company
said.
“The main bene t is concerned with
predictive maintenance, backtracking of
processes and online monitoring. We at
Rosendahl Nextrom take this revolution
seriously and are proud that we could
present the opportunities with our
technology.”
Managers at UK manufacturer of round,
at, shaped pro le and electrical
resistance wire Alloy Wire International
hailed the exhibition as “the best yet.”
The company saw more than 250 serious
enquiries during the ve-day show, with
interest for its extending range of exotic
nickel alloys coming from all corners of
the globe, including Australia, Japan,
the USA and Europe, in the automotive,
aerospace, defence, medical and nuclear
sectors, with oil and gas the only sector
showing small signs of depression.
Mark Venables, managing director, said:
“wire 2016 was de nitely the biggest
and the best yet in terms of getting so
many quality suppliers, customers and
agents together in one venue. This is
our premier show of the year and this
is re ected in the level of investment
we have put into creating a high pro le
presence and the fact we have many of
our international agents here to build
relationships and talk to visitors.”
He continued: “Enquiries came from
all over the world and having a vast
array of our colleagues on hand was
great to help interpret and translate
conversations. The exchange of
thoughts and ideas owed freely and I’m
sure will lead to orders.”
Like many other companies, Alloy Wire –
which is celebrating its 70th anniversary
this year – used the show to launch its
new technical brochure and its largest
ever range of exotic nickel alloys,
which o er high corrosion resistance
properties and high temperature
performance.
Over 50 di erent alloys – including
the recently added Nitronic 50͋ (0.025
to 5.5mm) and Super Duplex (0.025 to
6.5mm) – were on display at the Brierley
Hill rm’s new stand, which caused a lot
of interest.
Another business launching a new
product was UK company Cimteq
and its partner, InnoVites from the
Netherlands. The latest joint venture –
CableSuite – has been described as a
cable manufacturer’s dream, providing a
single comprehensive set of tools in one
place.
CableSuite is a complete and fully
integrated enterprise software solution
that supports all business functions of
cable manufacturers and distributors,
combining CableBuilder, CablePlan,
CableERP and CableMES. CableSuite
enables a cable manufacturer or
distributor to signi cantly optimise and
accelerate its business processes. As
anticipated the interest in the product
was extensive and the exhibition
was considered to be an extremely
successful showcase by both Cimteq and
InnoVites.
Steve Mepsted, managing director
of PWM Ltd , said: “We enjoyed an
excellent show with steady visitor tra c
to the stand from Monday through to
Thursday; Friday was quieter. Visitor
quality was also really good with more
visitors from India and Scandinavia than
in previous years.
“Our innovative ST40 air/hydraulic cold
welder speci cally designed for joining
strip and tape was a big attraction,
and we are now testing materials
for customers interested in this new
machine. Our large, energy-e cient
P1500 and EP500 welders proved
popular with visitors looking for a cost-
e ective way of welding non-ferrous
rod, including aluminium to copper, up
to 30mm (1.181") diameter. All in all, a
very positive show.”
French lubricant manufacturer Condat
was delighted with the response at
its stand. Communications manager
Nathalie Vidal said: “Whereas Messe
Düsseldorf has announced a three
per cent decrease in visitors this year,
Condat’s booth has experienced great
recognition and increased its leads.
We have welcomed visitors from 60
countries.
“There was a great interest in Condat’s
new o ers for lubricants dedicated
to electrical wire and cable and HSE-
friendly solutions. This was also a good
occasion to communicate on Condat’s
new image and dynamic: simple,
modern and e cient.”
▲ The Rosendahl Nextrom team at this year’s wire
trade fair
▲ Visitors quickly arrived at the Alloy Wire stand in
Hall 11
▲ PWM seemed to have little trouble in attracting
visitors to its stand
▲ Visitors gather at Condat’s stand. The French
lubricant manufacturer praised the show, with an
increase in leads