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GNYADA SALES ACADEMY

covering every phase of the selling process,

from prospecting to delivery.

Date:

wednesday, January 18 &

Thursday, January 19, 2017

Time:

10:00am-4:00pm BoTH DAYS

Instructor: Ken carlson

Director of Training for manage-Rite, Inc.

Fee:

$149 (GNYADA member)

$300 (non-member)

The highly interactive two-day

Sales Academy

equips

participants with the tools and techniques to improve

sales performance and achieve success.

Salespeople will learn:

n

Skills in appointment setting and prospecting

n

How to engage customers and qualify their needs

n

what to do during walk-arounds and test rides

n

Techniques for working around negative feedback

n

How to negotiate agreements and close the deals

BDC & SALES BOOT CAMP

what to say and how to say it to get more customers

into your dealership.

Date:

wednesday, January 25, 2017

Time:

10:00am-4:00pm

Instructor: mark Rodriguez

Auto client care, Inc.

Fee:

$125 (GNYADA member)

$250 (non-member)

learn the phone strategies that get better results.

Attendees will learn how to:

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Navigate around sales call objections

n

convert internet leads into appointments

n

leave effective voicemail messages

n

connect with millennial shoppers

n

Deal with customers determined to get

over-the-phone pricing

THE DIFFERENT BuYER PERSONAS

AND HOW TO SELL TO THEM

Sales training has taught you many

skills; however, it didn’t prepare you for

the different personalities you will encounter.

Date:

Thursday, January 26, 2017

Time:

10:00am-1:00pm

Instructor: Kiki orski

President of Performance Peak

Fee:

$85 (GNYADA member)

$150 (non-member)

learn to understand the different personas of cus-

tomers so you can adjust your approach, make quicker

connections, and effectively sell to all types.

During this session, participants will learn to:

n

Determine their selling communication style and

how it can impact sales

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Quickly identify the “buying style” of their

customer

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Flex their own style to dramatically increase the

connections made with potential buyers

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Adjust their selling techniques to compliment the

buying style of their prospective client

718.640.2000 •

GNYADA.com/eDUcATIoN

GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING

wHITeSToNe New YoRK

9

j A N u A R Y

Dealer Services

OSHA Compliance

Seminar

wednesday, January 17, 2017