2016-17 GNYADA Automotive Workshops & Seminars

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BDC & SALES BOOT CAMP
what to say and how to say it to get more customers
into your dealership.
Date: wednesday, September 14, 2016
Time: 10:00am-4:00pm
Instructor: mark Rodriguez
Auto client care, Inc.
Fee: $125 (GNYADA member)
$250 (non-member)
learn the phone strategies that get better results.
Attendees will learn how to:
n Navigate around sales call objections
n convert internet leads into appointments
n leave effective voicemail messages
n connect with millennial shoppers
n Deal with customers determined to get
over-the-phone pricing
THE WALK-AROuND PRESENTATION:
AN IMPORTANT CLOSING TOOL!
Start the closing process the moment the customer
sits in the vehicle.
Date: Thursday, September 15, 2016
Time: 10:00am-4:00pm
Instructor: Frank Phillips
FcP-Sales masters
Fee: $125 (GNYADA member)
$250 (non-member)
learn how to win more sales by justifying the price and
building customer trust during the walk-around.
Attendees will learn how to:
n Keep presentations organized and effective
n Present product knowledge in a compelling
fashion
n Build value in a vehicle to justify its price
n Keep the sales process seamless
SERVICE ADVISOR TRAINING:
DRIVING CONSISTENT SuCCESS
everything you need to know about being an
outstanding Service Advisor.
Date: wednesday, September 21, 2016
Time: 10:00am-4:00pm
Instructor: Frank Phillips
FcP-Sales masters
Fee: $125 (GNYADA member)
$250 (non-member)
learn how to increase sales and raise customer
satisfaction in the service drive.
Participants will learn:
n Selling techniques for communicating necessary
service(s) to customers
n methods to build a rapport and learn about the
customer
n To sell service based on benefits to the customer
n Techniques for handling objections
n How to ensure trust and credibility in customer
relationships
WHY SHOuLD I WORK HERE?
Attract great candidates who may be open to pursuing
a job at your dealership.
Date: Tuesday, September 22, 2016
Time: 10:00am-1:00pm
Instructor: Bill mcAndrews
william D. mcAndrews & Associates
Fee: $85 (GNYADA member)
$150 (non-member)
Hiring and retaining the best talent is tough. learn how
to grow the staff you want.
In this course, attendees will learn:
n ways to optimize your employer value proposition
n How to create a culture where the best employees
want to work
n Steps for writing effective career pages and job
descriptions
n How to empower employees to act as great
corporate ambassadors
n Techniques to actively build and leverage your
brand in the recruitment arena
S E P T E M B E R
GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK 718.640.2000 • 4