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2014 Best

Practices Study

Agencies

with Revenues

Between

$1,250,000 and

$2,500,000

51

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Average

+25% Profit

+25% Growth

Service Center Use

Total Personal Lines Commission placed in

Carrier Service Center

21.0%

*

*

Total Commercial Lines Commission placed in

Carrier Service Center

22.2%

*

*

Use of Carrier Service Centers

Average +25% Profit +25% Growth

Carrier Representation

Personal Lines P&C

National

5.7

4.2

6.7

Regional

5.1

3.2

5.5

Total

10.8

7.4

12.2

Commercial Lines P&C

National

8.5

5.2

14.2

Regional

8.0

4.6

7.8

Total

16.5

9.8

22.0

Group L&H / Financial

Total Life, Health, Disability, LTC,

Retirement Products, and Other

10.2

10.5

11.3

Carriers

Average

+25% Profit

+25% Growth

% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments

INDIRECT Carrier Appointments

14.1%

8.8%

12.5%

DIRECT Carrier Appointments

85.9%

91.2%

87.5%

Carrier Appointments

*Insufficient Data