2014 Best
Practices Study
Agencies
with Revenues
Between
$5,000,000 and
$10,000,000
86
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Greater than $25,000
% of Book
33.8%
32.4%
38.4%
# of Accounts
25.8
19.6
27.7
Total Revenue
$1,464,122
$1,178,350
$1,576,056
Revenue per Account
$56,785
$60,257
$56,966
Between $10,000 and $25,000
% of Book
17.0%
14.9%
17.2%
# of Accounts
47.8
36.0
46.6
Total Revenue
$738,105
$543,221
$705,875
Revenue per Account
$15,438
$15,089
$15,162
Between $5,000 and $10,000
% of Book
12.0%
12.0%
12.7%
# of Accounts
74.4
64.4
73.2
Total Revenue
$521,145
$437,363
$521,224
Revenue per Account
$7,004
$6,787
$7,118
Less than $5,000
% of Book
37.2%
40.7%
31.8%
# of Accounts
3,051.3
3,239.8
2,103.0
Total Revenue
$1,613,382
$1,482,380
$1,305,340
Revenue per Account
$529
$458
$621
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Over 100 Lives
% of Book
33.8%
37.7%
33.8%
# of Accounts
10.8
10.0
11.2
Total Revenue
$465,918
$598,145
$472,804
Revenue per Account
$43,341
$59,815
$42,341
50 - 100 Lives
% of Book
17.4%
13.9%
21.9%
# of Accounts
11.8
10.0
14.0
Total Revenue
$200,081
$176,817
$261,983
Revenue per Account
$17,028
$17,682
$18,713
25 - 50 Lives
% of Book
17.1%
12.1%
16.4%
# of Accounts
21.5
19.6
22.6
Total Revenue
$188,941
$152,963
$196,568
Revenue per Account
$8,796
$7,804
$8,709
Under 25 Lives
% of Book
31.7%
36.3%
27.9%
# of Accounts
228.2
145.7
182.9
Total Revenue
$324,330
$383,441
$334,944
Revenue per Account
$1,421
$2,632
$1,832