30 / 204
2013 Best
Practices Study
Agencies
with
Revenues
Under
$1,250,000
30
Analysis of Agencies with Revenues Under $1,250,000
Key Benchmarks
Mgmt. Perspectives
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Technology Tools
(% of agencies utilizing)
Average +25% Profit +25% Growth
Agency Website
Optimized for Search Engines
63.6%
62.5%
75.0%
Participate in “Paid” Search Programs (e.g., Google Adwords)
21.2%
25.0%
25.0%
Offer Realtime Quotes
24.2%
25.0%
37.5%
Offer “Request a Quote” (Online App — Not Realtime)
75.8%
62.5%
75.0%
Optimized for Mobile Devices
36.4%
37.5%
50.0%
Other
6.1%
0.0%
0.0%
Social Media
Blog
24.2%
37.5%
25.0%
84.8%
87.5% 100.0%
YouTube
21.2%
50.0%
12.5%
36.4%
50.0%
37.5%
72.7%
62.5%
75.0%
Google Places
18.2%
25.0%
25.0%
Online Ads
6.1%
12.5%
25.0%
Email Blast
30.3%
50.0%
37.5%
Other
0.0%
0.0%
0.0%
# of Staff Devoted to Social Media
1
1
1
% of Their Time Devoted to Social Media
4.8%
2.1%
3.9%
Producer Support
Pipeline Management
21.2%
25.0%
37.5%
Tablets/Laptops in the Field
42.4%
37.5%
50.0%
Mobile Apps
24.2%
37.5%
25.0%
Other
6.1%
0.0%
12.5%
Business Intelligence Tools—Internal
Spreadsheets
63.6%
25.0%
62.5%
Benchmarking
24.2%
12.5%
12.5%
Reporting & Querying
51.5%
37.5%
50.0%
Other
0.0%
0.0%
0.0%
Other included Compliance Check, Project Cap, and CSR24.
Business Intelligence Tools—External
Zywave
0.0%
0.0%
0.0%
Hoovers
0.0%
0.0%
0.0%
Other
9.1%
0.0%
0.0%
Other included internal referrals from bank staff, pre-approach letters and postcards.
Other included online chat, consumer quotes, linked to bank for referrals, to request a certificate, to request a change,
file a claim or make payment.