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2013 Best

Practices Study

Agencies

with Revenues

Between

$1,250,000 and

$2,500,000

39

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Revenues

Revenue by Source

(% of Gross Revenues)

(% by Source)

Average

+25% Profit

+25% Growth

Property & Casualty

Commercial Commissions & Fees

46.5%

44.8%

42.5%

Bonds

2.9%

0.8%

5.6%

Personal Commissions

33.4%

32.8%

31.6%

Value Added Services

0.1%

0.1%

0.0%

Contingent/Bonus

8.4%

10.5%

10.6%

Total P&C

91.2%

89.1%

90.3%

Life & Health/Financial

Group Medical Commissions & Fees

4.7%

4.8%

6.9%

All Other Group Commissions & Fees

0.5%

0.2%

0.2%

Individual L&H Commissions & Fees

2.4%

5.3%

1.8%

Bonus/Overrides

0.4%

0.1%

0.0%

Total L&H/Financial

8.0%

10.5%

9.0%

Investments

0.2%

0.2%

0.1%

Miscellaneous

0.5%

0.2%

0.6%

Gross Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

1.2%

0.0%

3.4%

Net Revenues

98.8%

100.0%

96.6%

% Total Revenue

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0.0%

P&C

Contingent/

Bonus

P&C

VAS

Fees

P&C

Personal

Comm

& Fees

P&C

Bonds

Comm

& Fees

P&C

Commercial

Comm

& Fees

L&H

Group

Medical

Comm

& Fees

L&H

All Other

Group

Comm

& Fees

L&H

Individual

Comm

& Fees

L&H

Bonus/

Overrides

Investments Miscellaneous

Average

+25% Profit

+25% Growth