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2013 Best

Practices Study

Agencies

with Revenues

Between

$2,500,000 and

$5,000,000

70

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Average Total Revenues: $3,318,536

Population Density of Metropolitan AreasWhere Home Office is Located

Average

+25% Profit

+25% Growth

Less than 50,000

31.1%

54.5%

36.4%

50,000 – 250,000

35.6%

27.3%

36.4%

250,000 – 1,000,000

11.1%

0.0%

9.1%

More than 1,000,000

22.2%

18.2%

18.2%

Corporate Structure

C

20.0%

27.3%

27.3%

S

51.1%

36.4%

54.5%

Partnership

2.2%

9.1%

0.0%

LLC

26.7%

27.3%

18.2%

Sole Proprietorship

0.0%

0.0%

0.0%

Average Number of Agency Locations

(Main Offices and Branch Offices)

1.5

1.7

1.1

# of States Offices are Located in

1.1

1.0

1.0

Agency has an ESOP

2.2%

0.0%

0.0%

% of Stock Owned by ESOP

100.0%

0.0%

0.0%

Shareholders

Number of Shareholders (excluding ESOP)

3.3

3.7

3.1

High

7.0

Low

1.0

Ownership Percentage

% Owned by Largest Shareholder

60.9%

63.8%

67.4%

High

100.0%

Low

20.0%

Shareholder Age

Current Age of Largest Shareholder

56.1

59.6

54.9

Parent Corporation

Average

% of Agencies Owned by Another Corporation

9.3%

Description of Parent Corporation

Financial Institution

25.0%

National Broker

25.0%

Other

50.0%

Member of Group

% of Agencies Belonging to a Franchise, Cluster,

Alliance/Network or Aggregator Group

40.0%

Groups included Combined Agents of America,

Northlake Insurance Group, Shared Agency Services,

Secure Risk Insurance Solutions, ARM of Illinois, Insurica

Insurance Network, Assuralliance, SIAA, Consolidated

Insurance Agents, and Trusted Insurance Alliance.

Profile

(of Agencies in this Study Group)

Reason for Joining Franchise/Cluster/etc.

Market Access

25.0%

Profit

Sharing

62.5%

Other

12.5%

Other included association with quality agents and

association with other professional agents.