71 / 204
2013 Best
Practices Study
Agencies
with Revenues
Between
$2,500,000 and
$5,000,000
71
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Key Benchmarks
Mgmt. Perspectives
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenues
Revenue by Source
(% of Gross Revenues)
(% by Source)
Average
+25% Profit
+25% Growth
Property & Casualty
Commercial Commissions & Fees
55.1%
45.7%
56.0%
Bonds
2.4%
0.9%
3.2%
Personal Commissions
24.3%
34.5%
22.1%
Value Added Services
0.2%
0.1%
0.2%
Contingent/Bonus
8.0%
10.0%
9.8%
Total P&C
90.0%
91.2%
91.3%
Life & Health/Financial
Group Medical Commissions & Fees
6.4%
4.1%
6.3%
All Other Group Commissions & Fees
1.1%
0.6%
0.6%
Individual L&H Commissions & Fees
1.5%
2.7%
0.8%
Bonus/Overrides
0.2%
0.4%
0.2%
Total L&H/Financial
9.2%
7.7%
7.9%
Investments
0.4%
0.7%
0.5%
Miscellaneous
0.4%
0.3%
0.3%
Gross Revenues
100.0%
100.0%
100.0%
Brokerage Commission Expense
1.6%
3.3%
3.8%
Net Revenues
98.4%
96.7%
96.2%
% Total Revenue
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0.0%
P&C
Contingent/
Bonus
P&C
VAS
Fees
P&C
Personal
Comm
& Fees
P&C
Bonds
Comm
& Fees
P&C
Commercial
Comm
& Fees
L&H
Group
Medical
Comm
& Fees
L&H
All Other
Group
Comm
& Fees
L&H
Individual
Comm
& Fees
L&H
Bonus/
Overrides
Investments Miscellaneous
Average
+25% Profit
+25% Growth