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2013 Best

Practices Study

Agencies

with Revenues

Between

$2,500,000 and

$5,000,000

72

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Revenue by Account Concentration

Average

+25% Profit

+25% Growth

% of Revenue Derived from:

Largest Account

4.1%

3.0%

3.1%

High

23.7%

Low

0.6%

10 Largest Accounts

16.6%

13.0%

17.2%

High

39.0%

Low

3.0%

Average

+25% Profit

+25% Growth

“Other” Group Life & Health* Revenue (% from source)

Life

30.6%

*

31.8%

Disability

17.5%

*

14.0%

Dental & Vision

28.9%

*

43.0%

Retirement/Pension

6.7%

*

0.0%

Worksite/Voluntary/Supplement

7.4%

*

5.2%

Long-Term Care

4.3%

*

6.0%

Employee Benefits TPA

0.3%

*

0.0%

All Other

4.4%

*

0.0%

What the Typical Transactions Looked Like

Revenues Acquired per Transaction

Multiples of Revenue Paid

Average

$156,945

Average

1.5x

High

$297,975

High

1.5x

Low

$75,000

Low

1.5x

Acquired Revenues

% of Agencies

Acquiring

Average

Commissions

Acquired

% of

Net Revenues

Acquisitions Made in Last 12 Months

6.7%

$111,752

4.2%

Revenue by Acquisition

*Insufficient Data

*Excludes Group Medical