2016 INFORMS Annual Meeting Program

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INFORMS Nashville – 2016
166
MB53
Music Row 1- Omni
Emerging Scholars in Technology Management
Sponsored: Technology, Innovation Management &
Entrepreneurship
Sponsored Session
Chair: Gulru Ozkan-Seely, University of Washington Bothell, School of
Business, 18115 Campus Way NE, Box 358584, Bothell, WA, 98011,
United States,
1 - What Is The Role Of The State In Entrepreneurship And
Venture Performance?
Daniel Armanios, Carnegie Mellon University,
What is the role of the state in entrepreneurship and venture performance? I find
three roles that the state plays during the venturing process. Public-private
institutions play an intermediary role that connects private entrepreneurs to
public resources. Public research organizations play an integrator role that
develops and transfers public knowledge for private commercial use. Local
governments play an implementer role that tailors national policies to local
markets. In these three roles, I provide more nuance regarding the state’s role in
entrepreneurship and advance institutional theory, especially its nexus to
entrepreneurship and emerging markets.
2 - The Digital Commons: Tragedy Or Opportunity? The Effect Of
Crowdsourced Digital Goods On Innovation And Economic
Growth
Frank Nagle, University of Southern California,
This dissertation is comprised of four studies that explore the transformative
nature of the digital commons with a focus on crowdsourced digital goods (CDGs)
and open source software. The first chapter explores how lower information costs
are leading firms to increasingly engage with external digital communities. The
second chapter examines the impact of CDGs at a macro-level and shows that
GDP calculations do not properly account for “digital dark matter”. The third
chapter empirically measures the productivity impact of using CDGs at the firm
level. The final chapter investigates how firms that contribute to the development
of CDGs enhance their ability to extract value from using them.
3 - Optimal Award Scheme In Innovation Tournaments
Ersin Korpeoglu, UCL School of Management,
, Laurence Ales, Soo-Haeng Cho
In an innovation tournament, an organizer solicits innovative ideas from a
number of independent agents. Agents exert efforts to develop their solutions, but
their outcomes are unknown due to technical uncertainty and/or subjective
evaluation criteria. We derive necessary and sufficient conditions under which the
winner-take-all scheme that awards only the best solution is optimal. Under these
conditions, the organizer should offer a larger winner prize when he seeks a
higher number of good solutions, but interestingly the organizer need not raise
the winner prize when anticipating more participants to a tournament. Finally,
we compare rank-based compensation with other compensation rules.
4 - Demand Heterogeneity And The Adoption Of
Platform Complements
Joost Rietveld, Rotterdam School of Management,
, J P Eggers
We offer a demand-based view on how platform evolution affects the sales of
complements. Differences between early and late adopters of the platform create
heterogeneous demand conditions that affect both average complement
performance and variance in the types of complements that are more or less
successful. Using a dataset of 2,921 console video games, we find that platform
evolution has a negative effect on games’ sales. Furthermore, as the platform
evolves, the sales disparity between new intellectual property (IP) games and
games based on existing game properties grows to the detriment of new IP games.
The sales disparity between superstar games and flops also widens as the platform
evolves.
5 - Extreme Performance In Creative Settings: Where Do Stars
Come From?
Haibo Liu, University of California Riverside, Riverside, CA,
United States, , Jurgen Mihm,
Manuel Emilio Sosa
Despite being rare, stars make disproportionately influential contributions to their
fields. This paper studies the role of inter-personal collaboration in the emergence
of star designers. We examine how the quality of a collaborator (star vs. non-star)
moderates the influence of two important contextual factors of collaboration:
social network cohesion and expertise similarity. By distinguishing collaborators
based on their quality, we reconcile contrasting results regarding those two
contextual factors in prior literature. We test our predictions on a large
longitudinal data set consisting of all designers who were granted a design patent
in the United States from 1975 through 2010.
MB54
Music Row 2- Omni
Optimal Services and Coordination Strategies of O2O
Channel in Fast Fashion Supply Chain
Sponsored: Service Science
Sponsored Session
Chair: Qi Xu, Donghua University, Glorious Sun School of Business and
Management, Donghua University, Shanghai, 200051, China,
1 - Coordination In Apparel Dual-channel Supply Chain With
Asymmetric Cost Information
Qi Xu, Donghua University, Shanghai, China, ,
Wenjie Wang
This paper discusses the coordination in apparel dual-channel supply chain with
asymmetric cost information. We propose the dual-channel supply chain models
under asymmetric cost information and symmetric information scenario
respectively. Considering the seasonal characteristics of apparel product, the
flexible price contract is applied to adapt the apparel supply chain coordination
with asymmetric cost information. The impact of asymmetric demand
information on the profits of partners in the supply chain is analyzed.
2 - Optimal Service Decision Consideration Demand Shift Between
Online And Offline In Supply Chain System
Dandan Fan, Donghua University,
The paper discusses the optimal service decision under two kinds of situations, the
one is demand shift between online and offline when the demand is influenced
by service level, the other is demand no shift. The centralized and decentralized
service decision models are established. The centralized decision mode means the
brands suppliers provide products to themselves stores, and the decentralized
decision mode means the brands suppliers provide products to tradition stores.
Then, the paper investigates the optimal service strategy of O2O centralized
system. For the O2O decentralized system, the conditions of the service level to
realize Nash equilibrium is analyzed.
3 - Impact Of Experience Service On Fast Fashion Retail
O2O Channel
Lixia Xu, Donghua University, Shanghai, China,
O2O channel is a brand new retailing mode which integrates both characteristics
of online and offline channels. Experience service has been become main factor in
the operation of fast fashion retail O2O channel. This new channel can help the
retailer tap new customer segments and generate additional demand. To study the
impact of channel service competition and customer acceptance of O2O channel,
a competition model based on price and service sensitivity was established. The
comparison of experience service level and O2O chain profit between online and
offline was presented. Numerical analysis was conducted on profit allocation of
supply chain under different customer acceptance of O2O channel.
4 - Fast Fashion O2o Channel Optimal Service Under Different
Revenue Model
Qi Xu, Donghua University, Fan Dandan
Considering two kinds of revenue modes, one is offline stores’ revenue sharing
and the other is revenue no-sharing, this paper built the optimal O2O services
decision models in fast fashion O2O supply chain, according to the offline stores is
brand owner themselves or alliance business. Further,the collaboration of this
O2O supply chain is discussed. Finally, the numerical simulation are done by
analyzing the impact of variables to profits , such as, the rate of service
substitution between online and offline, price, the optimal service level, rate of
revenue sharing and subsidized price, etc.
MB53