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INFORMS Nashville – 2016

225

3 - Communication And Conflict: Analyzing Homophily On Social

Media During Conflict

Sean Everton, Associate Professor, Naval Postgraduate School,

Monterey, CA, 93943, United States,

sfeverto@nps.edu

,

Robert Schroeder

Social media is used as a way to spread news-related messages. Research suggests

that such messages tend to be transmitted between like-minded individuals. This

paper examines whether during the conflict in Ukraine Twitter users shared

messages primarily with similar users, thereby (possibly) contributing to the

fragmentation of Ukrainian society, or with a heterophilous cross-section of users,

thereby (possibly) contributing to societal cohesion.

4 - Determinants Of Social Media Privacy Protection Behaviors

Shalini Wunnava, Assistant Professor, State University of New

York at Potsdam, 44 Pierrepont Avenue, Potsdam, NY, 13676,

United States,

wunnavss@potsdam.edu

Despite the growing availability of tools and options to ensure greater privacy on

social media, not many people seem to actually utilize and benefit from them.

Why? This research question will be examined under the lens of the Protection

Motivation Theory (PMT). The goal of this project is to draw upon previous

research on information privacy and PMT in order to develop a research model

that could potentially identify and explain the determinants/motivators of privacy

protection behaviors on social media.

MD49

211-MCC

Social Media User Behavior

Invited: Social Media Analytics

Invited Session

Chair: Donghyun Kim, Delta State University, Cleveland, MS, 11111,

United States,

dkim@deltastate.edu

1 - Social Relativeness

Eyad Youssef, Delta State University,

eyoussef@deltastate.edu

This research seeks to gain a better understanding of how the social

connectedness of a community can influence and affect health outcomes. Social

connectedness can be defined as the structure for which social support is

provided. The goal is to understand how individuals interact within their

communities and how that interaction can play a role, either directly or indirectly,

affecting their health outcomes.

2 - Social Media Analytics Using IBM SPSS Modeler’s Text Analytics

Lakisha Simmons, Belmont University,

lakisha.simmons@belmont.edu

, Sumali Conlon, Chris Simmons

IBM SPSS Modeler empowers marketers to import data from multiple sources for

fast decision making. For example, merge data from a sales database and text

from a social media account to make predictions about future customer behavior.

This session will demonstrate the ease of use and usefulness of IBM SPSS Modeler

to analyze text from social media accounts to improve traditional quantitative

based decision making.

3 - Analyzing User-it Artifact Interaction And Technology

Implementation Using Mobile Social Capital

Donghyun Kim, Delta State University,

dkim@deltastate.edu

This paper has two objectives. First, it introduces and tests a richer theoretical

model than has been examined previously in order to explain the drivers of

mobile social networking (MSN) and outcomes derived from MSN. To do so, the

study develops a research model utilizing social network theories to examine the

impact of “mobile social capital” on IT usage and social cognitive theory to

investigate the outcomes from IT usage.

MD51

213-MCC

Humanitarian & Disaster Relief Logistics

Sponsored: Public Sector OR

Sponsored Session

Chair: Christopher W Zobel, Virginia Tech, Pamplin Hall, Room 1007,

880 West Campus Drive, Blacksburg, VA, 24061, United States,

czobel@vt.edu

Co-Chair: Andrew N Arnette, University of Wyoming, 1000 E.

University Avenue, Laramie, WY, 82071, United States,

aarnette@uwyo.edu

1 - An Optimization Model For Disaster Relief Asset Pre-positioning

Andrew Arnette, University of Wyoming,

aarnette@uwyo.edu,

Christopher Zobel

This research extends previous work on improving the pre-positioning of assets

used for disaster relief. It is founded on an evidence-based analytical model that

utilizes multiple factors for analytically characterizing risk. This, in turn, is used to

determine the potential need for the sheltering of impacted populations in the

face of multiple possible natural disasters. By explicitly considering risk, the

model is able to consider overall effectiveness at the same time that it ensures

equity in the resource allocations.

2 - Empirical Analysis Of Volunteer Convergence At A

Disaster Relief Center

Lauren Davis, North Carolina A&T University,

lbdavis@ncat.edu,

Emmett J Lodree

Volunteer convergence refers to the mass movement of volunteers toward

affected areas following disaster events. This study explores volunteer

convergence following the April 2011 tornado disaster in Tuscaloosa, Alabama.

Specifically, we characterize selected stochastic variables that are relevant to

volunteer task assignment within the context of a disaster relief warehouse

environment using data collected during tornado relief efforts. We also discuss the

implications of our findings with respect to modeling relief center convergence as

a queuing system.

3 - Collaborative Emergency Supply-chains For Essential Goods

And Services

Marcus Wiens, Dr., Karlsruhe Institute of Technology (KIT),

Karlsruhe, Germany,

marcus.wiens@kit.edu

, Frank Schätter,

Christopher Zobel, Frank Schultmann

We outline the scope of a Public-Private-Emergency Collaboration (PPEC) with a

focus on the provision of essential goods and services which are urgently needed

in a disaster situation. We evaluate the potential for such cooperation for each

phase of a disaster from an economic perspective. The best chance for synergies

and improvements for crisis management depend - among others - on two critical

requirements: Public and private actors need to coordinate on critical stages of a

relief supply chain and private actors need sufficient incentives to engage in a

PPEC on a sustainable basis instead of launching a fast-paced PR-campaign.

4 - Models For The Needs Assessment Routing Problem

Burcu Balcik, Ozyegin University, Istanbul, Turkey,

burcu.balcik@ozyegin.edu.tr

, Duygu Pamukcu

We focus on site selection and routing decisions of rapid needs assessment teams,

which aim to collect adequate information about the post-disaster conditions of

affected communities in a short period of time. We develop alternative

mathematical models, which facilitate completing assessments quickly while

meeting coverage targets. We present a heuristic, which decomposes the problem

into site selection and routing components. We present computational results to

show the efficiency of our heuristic.

MD52

214-MCC

Routing Models for Public Safety

Sponsored: Public Sector OR

Sponsored Session

Chair: Burcu B Keskin, The University of Alabama, The University of

Alabama, Tuscaloosa, AL, 35487, United States,

bkeskin@cba.ua.edu

Co-Chair: Ibrahim Capar, The University of Alabama, The University of

Alabama, Tuscaloosa, AL, 35487, United States,

icapar@cba.ua.edu

1 - Drone Routing Models With Applications To Disaster Relief

Stefan Poikonen, University of Maryland - College Park, MD,

spoikone@math.umd.edu,

Xingyin Wang, Bruce L Golden

The Vehicle Routing Problem with Drones (VRPD) is a model that allows the

range and carrying capacity of trucks to be complemented by the ability of drones

to operate on the as-the-crow-flies metric. Trucks act as mobile recharging

stations for the drones. Applications include efficient delivery of medical supplies

and communications equipment to remote regions (potentially after a disaster)

where traversal of road networks may be slow or non-direct. VRPD will be

compared to other models of vehicle routing. Bounds and computational results

will be presented, as times allows.

2 - Online Patrol Routing Problem

Ibrahim Capar, Bowling Green State University,

icapar@bgsu.edu

,

Burcu B Keskin

In this research, we consider online patrol routing problem (OPRP). The objective

of OPRP is to maximize the visibility of state troopers at pre-determined hot spots

while responding to accidents. We develop several scenarios to explore different

reoptimization strategies after responding to an accident. In addition, we evaluate

diversification strategies to improve coverage while responding to accidents.

MD52