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INFORMS Nashville – 2016

265

4 - Changes In Community State Types Reflect Major Shifts In The

Human Microbiome

Paul Brooks, Virginia Commonwealth Univ,

jpbrooks@vcu.edu

The human microbiome consists of the micro-organisms that reside in various

body habitats. We present a re-analysis of five sequencing-based surveys of the

vaginal microbiome with repeated measures. Our goal is to understand the

expected persistence in a state, the rate of state changes, our ability to predict an

upcoming change, and predictors of upcoming changes. Our results provide

insight into microbiome dynamics.

TB03

101C-MCC

Marketing Strategies of Entertainment Products

Invited: Entertainment Analytics

Invited Session

Chair: Yong Liu, University of Arizona, 1130 E Helen Street,

Tucson, AZ, 85721, United States,

yoliu@eller.arizona.edu

1 - Pre-launch Analysis Of Competitive Dynamics

Natasha Zhang, University of Virginia,

ynf8a@comm.virginia.edu

,

Fang Wu, Vithala R Rao

The market structure literature has focused on mature products and post-launch

competition. Yet many industries such as entertainment see frequent product

introductions with short lifecycles; and need to identify dynamic market structure

pre-launch to guide marketing mix decisions largely made pre-launch. However,

such identification is almost impossible because of lack of sales data and dynamic

competition resulting from entries, exits, and changes in preannounced release

timing. The authors thus propose a dynamic market structure model to capture

the evolution of competitive sets and brand positioning, calibrated on a film

prediction market.

2 - The Choice And Effects Of Movie Previews In

Video-on-Demand Services

Yong Liu, University of Arizona, Tucson, AZ, United States,

yoliu@eller.arizona.edu

, Zhen Chen, Madhu Viswanathan,

Hongtao Pan, Pei Huang

A key strategy that the Video-on-demand (VOD) providers use to help consumers

choose among numerous programs is the provision of program reviews. In this

paper we investigate when consumers choose to watch previews and how

preview watching may influence movie choice. Our research context are the on-

demand movies in the Internet Protocol TV (IPTV) systems from a large Chinese

VOD service provider. We find that the movie attributes, household

characteristics, and time of the week significantly affect consumer choice for

previews. At the same time, the ratio of preview watching time to the length of

the preview program has a significant impact on the subsequent movie choice.

TB04

101D-MCC

Developing Country Electricity Systems

Sponsored: Energy, Natural Res & the Environment, Energy I

Electricity

Sponsored Session

Chair: Valerie Thomas, Georgia Tech, 765 Ferst Drive, Atlanta, GA,

30332, United States,

vthomas@isye.gatech.edu

1 - Electricity Development In Africa - A Multi-objective Optimization

Approach

Amelia Musselman, Georgia Institute of Technology, Atlanta, GA,

United States,

amusselman@gatech.edu

, Dima Nazzal,

Valerie Thomas

Many people across Africa are without sufficient access to electricity. The

unavailability and unreliability of energy resources in Africa contribute to

developmental challenges in many areas including business, education, and

healthcare. We develop a mixed integer optimization model for power generation

and transmission system expansion planning in Africa. In addition to solving the

least cost optimization, we consider optimal use of a fixed electrification budget

when demand cannot fully be met. We test our model on the Democratic

Republic of Congo, Uganda, Tanzania, Rwanda, and Burundi.

2 - Can Developing Countries Leapfrog The Centralized

Electrification Paradigm?

Todd Levin, Argonne National Laboratory,

tlevin@anl.gov

Due to the decreasing costs of decentralized technologies, centralized power

systems are no longer a necessary condition of universal electricity access.

Developing countries with less developed infrastructures may be able to adopt

these new technologies more quickly. We determine the electricity consumption

levels at which the costs of centralized and decentralized electrification are

equivalent in three African regions. We then calculate capital costs necessary for

distributed technologies to cost-effectively provide each of five tiers of energy

access, as defined by the UN SE4All Framework.

3 - Analysis of a Wind-Hydro Storage System in Kenya

Maureen Murage, Cornell University, Ithaca, NY, Contact:

mwm88@cornell.edu

Kenya has set a target of increasing the wind power capacity from 1% to nearly

15% of total generation capacity. The Lake Turkana Wind Power (LTWP) wind

farm will be the largest installation, contributing to half of this total. In this

presentation, we will discuss the reliability impact of LTWP project on the Kenyan

Power system. The results indicate that the addition of wind power into the

system only marginally improves the reliability of the power system, though

other implementation strategies may improve this outcome.

TB05

101E-MCC

Optimal Power Flow

Sponsored: Energy, Natural Res & the Environment,

Energy I Electricity

Sponsored Session

Chair: Andy Sun, Georgia Institute of Technology, Atlanta, GA,

United States,

andy.sun@isye.gatech.edu

1 - Visualizing The Feasible Spaces Of Optimal Power Flow Problems

And Their Convex Relaxations

Daniel K Molzahn, Argonne National Laboratory,

dan.molzahn@gmail.com

Optimal power flow (OPF) problems can have non-convex feasible spaces.

Visualizing these feasible spaces can aid in understanding these non-convexities.

Work towards developing such visualizations uses the Numerical Polynomial

Homotopy Continuation (NPHC) algorithm, which is guaranteed to find all power

flow solutions. By discretizing the inequality constraints, repeated power flow

solutions using NPHC enables calculation of the feasible spaces for small OPF

problems. This presentation illustrates the feasible spaces of several challenging

OPF problems and various convex relaxations.

2 - Global Optimization Techniques For The Optimal

Power Flow Problem

Burak Kocuk, Carnegie Mellon University, Pittsburgh, PA, United

States,

bkocuk@andrew.cmu.edu

, Santanu S. Dey, Andy Sun

In this study, we aim to solve the Optimal Power Flow problem using global

optimization techniques. Our analysis starts with an equivalent SDP formulation

of the problem with additional nonconvex minor constraints. We propose several

convexification approaches to deal with these nonconvexities via cutting planes

and envelopes. We make efficient use of bound tightening to stregthen the

convex relaxations. We also develop an SOCP-based spatial branch-and-cut

algorithm. Our approach is successful in proving small optimality gaps for

challenging power systems instances from the literature.

3 - Convex Cuts For Optimal Power Flow

Hassan Hijazi, Australian National University, Canberra,

Australia,

hassan.hijazi@anu.edu.au

, Carleton Coffrin,

Pascal Van Hentenryck

Global optimality and feasibility guarantees are highly desirable outcomes for

problems arising in application areas with critical infrastructures. These include

energy, transportation, telecommunication and cyber-security systems. A global

approach is necessary to prove that the underlying model is infeasible or that the

provided solution is optimal. Unfortunately, off-the-shelf global optimization tools

are unable to scale up to real-world size problems. This presentation will cover

recent results on the generation of valid convex cuts for nonconvex quadratically

constrained programs, focusing on key application problems such as the Optimal

Power Flow.

4 - Convexification Of The Power System State Estimation Problem

Yu Zhang, University of California, Berkeley, Berkeley, CA, United

States,

yuzhang49@berkeley.edu

, Ramtin Madani, Javad Lavaei

This presentation deals with the power flow (PF) and power system state

estimation (PSSE) problems. The PF problem is cast as an optimization problem

by adding a well-designed quadratic objective. It is shown that with a suitable set

of measurements and under mild angle conditions, the semidefinite programming

(SDP) relaxation can recover the true solution. Capitalizing on this result, a

penalized SDP using the weighted least absolute value data fitting cost is tailored

for the PSSE. The optimal SDP solution has a dominant rank-one component

formed by lifting the true state. An upper bound on the estimation error is also

derived, which depends on the noise power.

TB05