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INFORMS Nashville – 2016

91

2 - A General Approximation Method For Bicriteria

Minimization Problems

Stefan Ruzika, Department of Mathematics/Natural Sciences

University of Koblenz-Landau Universitätsstraße 1 56070

Koblenz (Germany),

ruzika@uni-koblenz.de

We present a general technique for approximating bicriteria minimization

problems with positive-valued, polynomially computable objective functions.

Given 0 <

1 and a polynomial-time -approximation algorithm for the

corresponding weighted sum problem, we show how to obtain a bicriteria ( · (1 +

2 ), · (1 + 2/ ))-approximation algorithm for the budget-constrained problem

whose running time is polynomial in the encoding length of the input and linear

in 1/ . Moreover, we show that our method can be extended to compute an ( ·

(1 + 2 ), · (1 + 2/ ))-approximate Pareto curve under the same assumptions.

3 - Bicriteria Analysis Of The Fixed-charge Network Flow Problem -

Separating Fixed Costs And Flow Costs

Michael Stiglmayr, University of Wuppertal, Wuppertal, Germany,

stiglmayr@math.uni-wuppertal.de

The fixed-charge network flow problem is an inherently biobjective optimization

problem: Minimize fixed (design) costs and minimize flow costs. In its classical

form the sum of these two objectives is minimized which corresponds to the

weighted-sum scalarization of the associated biobjective problem.

However, design costs and flow costs are not directly comparable, since design

costs occur once, while flow costs are due periodically. In this talk we present

heuristic and exact solution approaches based on the two-phase method and

ranking algorithms.

4 - Multi-objective Optimization Of Coupled Systems

George Fadel, Mechanical Engineering Department Fluor Daniel

Engineering Building Clemson University, Clemson SC 29634

USA,

fgeorge@clemson.edu

An engineering problem consists of two multi-objective problems that must be

coordinated. The top level focuses on the optimal placement of components

under the hood of a car, with design variables which specify the location of the

various non-convex components in a non-convex volume, and non-overlap

constraints. Then, the optimization of shape and size of a battery pack that is one

of the components placed under the hood is conducted. We show how the two

problems can be assigned to separate teams, and their optimizations can be

coordinated, enabling the chief designer to allow the sub-problem or the upper

level design team to be driving the solution.

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Mockingbird 1- Omni

Machine Learning, Big Data and Economics

Sponsored: Information Systems

Sponsored Session

Chair: Beibei Li, Carnegie Mellon University, Heinz College, Pittsburgh,

PA, 15213, United States,

beibeili@andrew.cmu.edu

1 - Modeling User Engagement In Mobile Content Consumption With

Tapstream Data

Yingjie Zhang, Carnegie Mellon University,

yingjie2@andrew.cmu.edu

Low engagement rate and high attrition rate have been major challenges for the

success of mobile apps. To date, little is known towards how companies can

improve user engagement and business revenues through designing effective in-

app pricing strategies. We propose a structural model by accounting for

time-varying nature of engagement and consumer forward-looking behavior. We

analyze mobile tapstream data from a popular mobile reading app. Our results

enable us to tailor optimal pricing strategy to each consumer based on their

engagement status. Interestingly, we found such engagement-specific pricing

strategy leads to lower average price for consumers and higher overall business

revenues.

2 - Examine Large Scale App Usage Structure By Graphical Model

Jinyang zheng, University of Washington, Seattle,

zhengjy@uw.edu

Identifying an app which generates usage to other app(s) is not only a crucial task

for industrial practitioner, but also challenging for researchers given the larger

scale of App network. With a state of art graphical model method, we overcome

the limitation of traditional econometric causal inference models and examine the

causal relationship in emerging App market among Chinese users. Our model

generates a causal diagram displaying usages of what app would that of each

specific app leads to. Spillover effects of certain app and sequential causal effects

can be easily identified, suggesting significant role of graphical model in business

analytics and big data related research.

3 - Airbnb And Hotel Latent Quality

Uttara Ananthakrishnan, Carnegie Mellon University,

uttara@cmu.edu

Sharing economy has empowered consumers to communicate their needs with

one another and thus has helped them to assume the role of both suppliers and

producers seamlessly. In this paper, using a natural experiment set up and a novel

dataset, we analyze how Airbnb has impacted the traditional way of conducting

the hotel business. We study if the hotels have responded to the increasing

number of Airbnbs by increasing their quality and whether this response varies

across different types of hotels. We analyze the hotel industry’s response across

different dimensions in quality by not only considering star ratings, but also user

sentiments and latent quality expressed in textual content of reviews.

4 - How Much Is An Image Worth? An Empirical Analysis Of

Property’s Image Aesthetic Quality On Demand At Airbnb

Shunyuan Zhang, Carnegie Mellon University, Pittsburgh, PA,

United States,

shunyuaz@andrew.cmu.edu

Dokyun Lee, Param Vir Singh, Kannan Srinivasan

Sharing economy platforms such as Airbnb are challenged with product quality

uncertainty. To solve the issues, Airbnb has implemented strategies such as

professionally taking high quality photos for hosts and calling them verified. This

paper studies the impact of having verified photos. To assess the aesthetic quality

of images, we use machine learning techniques. Employing Difference-in-

Difference method we find rooms with verified photos are on average 9% more

frequently booked. We separate the effect of photo verification from photo quality

and find an extra $2,455 in yearly earnings brought by high photo quality. We

find asymmetric spillover effects across rooms in the same neighborhood.

SC66

Mockingbird 2- Omni

Additive Manufacturing

Sponsored: Quality, Statistics and Reliability

Sponsored Session

Chair: Prahalad Krishna Rao, Assistant Professor, Binghamton

University, P.O. Box 6000, Binghamton, NY, 13902-6000, United States,

prao@binghamton.edu

1 - Accelerated Process Optimization For Laser-based Additive

Manufacturing By Leveraging Similar Prior Studies

Amir M Aboutaleb, Mississippi State University, Industrial &

Systems Engineering Department, Mississippi State University, MS,

39762, United States,

aa1869@msstate.edu,

Linkan Bian

Manufacturing parts with target properties and quality in Laser-Based Additive

Manufactured (LBAM) parts is crucial towards enhancing the “trustworthiness”

of this emerging technology. We propose a novel process optimization method by

directly utilizing experimental data from previous studies as the initial

experimental data to guide the sequential optimization experiments of the

current study. We conduct a real-world case study that optimizes the relative

density of parts manufactured using a Selective Laser Melting system. A

combination of optimal process parameters is achieved within 5 experiments.

2 - Online Detection For Cyber Attacked Additive Manufactured Parts

By Real-time Sensing And Analysis

Chenang Liu, Virginia Tech, Blacksburg, VA, 24061, United States,

lchenang@vt.edu

, Tomilayo Komolafe, Zhenyu Kong,

Jaime Camelio

Cyber security of additive manufacturing (AM) is important for some critical

applications such as defense industry. This work focuses on the online detection

of attacked AM parts by real-time sensing using network analysis based data

fusion techniques. Using the effective features extracted from multiple sensor

data, the discrepancy between normal and attacked AM parts can be detected

effectively. The case study show that the proposed method can successfully detect

the attacked parts, but does not cause false alarm for the sample normal part.

3 - Laplacian Eigen Compressive Sensing For Dimensional Integrity

Classification In Additive Manufacturing

Prahalad Rao, Binghamton University,

prahalad.k.rao@gmail.com

This work relates the effect of parameters, namely, infill and extrusion

temperature in fused filament fabrication (FFF) additive manufacturing (AM)

process on pre-selected geometric dimensioning and tolerancing (GD&T) features.

Next, a method is proposed to classify the part quality in terms of the geometric

integrity using minimal number of laser-scanned point cloud data. The proposed

method combines spectral graph theory with compressive sensing, as a means of

supervised classification of part geometric integrity.

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