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25
Grow Your Own
Connect yourself with nature and bring the
outdoors in. With a rise in health and well-being
awareness, we are seeing consumers want to
treat their bodies better from the food that they
eat.
With awareness about health and well-being top
of the agenda, we are seeing more and more
people turning to locally sourced food and an
emphasis on the desire to know exactly what a
meal contains from the ingredients used to the
methods they were grown/reared with. This has
resulted in a surge of ‘grow your own’ fruits and
vegetables.
This trend is popular with people who care
about sustainability, environmental issues and
slow living. They take their time to research and
educate their children and families about healthy
eating and the impact on the environment.