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Local Food
As people become more conscious of environmental issues and seek
to reduce their carbon footprint further, we are set to see a greater rise
in the purchasing of locally produced sustainable produce.
Farmer’s markets and growing support of local businesses has
never been more popular and the rise of social media has helped
local businesses reach new audiences and engage with their local
communities, encouraging them to buy local.
Restaurants are also catering to the demand and now use this as
a key promotional feature to draw in customers and differentiate
themselves from their competition. They are rewarded for responsible
behaviour with customer brand loyalty.
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