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Persona
Family Grower
Most likely a family with a high income, the type of person who follows
this trend needn’t worry about material costs and has the freedom to
choose based on their lifestyle preferences over budgets. Even if the
locally sourced product costs double the mass-produced alternative,
this wouldn’t impact the decision to buy and instead, ethics and morals
matter more.
Sitting within the age group 40-60, with children varying from 8-15
years old, this family like to be part of the community; they shop at
the local farmer’s markets and eat at their local pubs and restaurants
because they want to invest in their neighbourhood and feel part of
that community spirit.