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Analysis of Agencies with Revenues Between $10,000,000 and $25,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

101

2012 Best

Practices Study

Agencies with

Revenues Between

$10,000,000 and

$25,000,000

Revenue by Account Concentration

Average

+25% Profit

+25% Growth

% of Revenue Derived from:

Largest Account

3.2%

4.8%

2.7%

High

9.5%

Low

1.2%

10 Largest Accounts

13.6%

18.6%

13.2%

High

34.4%

Low

1.2%

Average

+25% Profit

+25% Growth

“Other” Group Revenue**(% from source)

Life

22.7%

23.9%

22.9%

Disability

16.2%

21.5%

14.5%

Dental & Vision

26.6%

46.4%

11.9%

Retirement/Pension

7.7%

0.2%

15.7%

Worksite/Voluntary/Supplement

6.2%

2.3%

4.2%

Long-Term Care

1.3%

2.5%

0.5%

Employee Benefits TPA

4.4%

0.0%

16.0%

All Other

12.0%

3.3%

14.5%

What the Typical Transactions Looked Like

Revenues Acquired per Transaction

Multiples of Revenue Paid

Average

$1,509,748

Average

1.3x

High

$3,267,254

High

1.6x

Low

$545,000

Low

1.0x

Acquired Revenues

% of Agencies

Acquiring

Average

Commissions

Acquired

Percentage of

Net Revenues

Acquisitions Made in Last 12 Months

17.1%

$2,224,109

14.6%

Revenue by Acquisition

**Excludes Group Medical

*Insufficient Data