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Appendix
102
Analysis of Agencies with Revenues Between $10,000,000 and $25,000,000
2012 Best
Practices Study
Agencies with
Revenues Between
$10,000,000 and
$25,000,000
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$8,572,864
$11,524,654
$6,454,529
Greater than $25,000
% of Book
50.0%
53.1%
53.9%
# of Accounts
68.3
88.7
62.6
Total Revenue
$4,412,309
$6,113,915
$3,973,789
Revenue per Account
$64,570
$68,917
$63,508
Between $10,000 and $25,000
% of Book
17.7%
15.1%
19.4%
# of Accounts
101.0
112.6
92.4
Total Revenue
$1,561,242
$1,735,656
$1,431,772
Revenue per Account
$15,458
$15,418
$15,491
Between $5,000 and $10,000
% of Book
11.0%
8.7%
11.0%
# of Accounts
138.3
140.0
119.0
Total Revenue
$968,666
$1,000,066
$813,764
Revenue per Account
$7,002
$7,143
$6,838
Less than $5,000
% of Book
21.4%
23.2%
15.7%
# of Accounts
2,911.1
4,427.9
861.4
Total Revenue
$1,834,829
$2,675,016
$1,012,619
Revenue per Account
$630
$604
1,176
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$3,478,454
$2,695,769
$3,384,009
Over 100 Lives
% of Book
59.0%
62.5%
58.4%
# of Accounts
49.2
78.5
51.8
Total Revenue
$2,123,728
$1,684,604
$2,372,067
Revenue per Account
$43,039
$21,460
$44,421
Between 50-100 Lives
% of Book
15.8%
16.8%
15.6%
# of Accounts
33.9
29.3
38.7
Total Revenue
$570,030
$451,722
$631,980
Revenue per Account
$17,113
$15,400
$17,555
Between 25-50 Lives
% of Book
10.8%
9.5%
9.6%
# of Accounts
46.6
34.0
45.3
Total Revenue
$388,653
$256,378
$390,572
Revenue per Account
$8,565
$7,541
$10,333
Under 25 Lives
% of Book
14.3%
11.2%
16.4%
# of Accounts
360.6
172.7
727.9
Total Revenue
$498,790
$303,065
$555,160
Revenue per Account
$1,382
$1,755
$703